Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
THE GREAT CRUSADE
QANTAS / AIRLINE
WONDER Sydney AUSTRALIA
Silver Spike
MEET THE EXTRAS
KIA / KIA CERATO HATCH
INNOCEAN WORLDWIDE AUSTRALIA North Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Bronze Spike
PARALLEL PATHS
IBM / LOTUS NOTES
OGILVY BEIJING CHINA
Silver Spike
TRUE ORIGINS OF PIZZA
MR. PIZZA / PIZZA RESTAURANT
ADDICT MEDIA FILMS Seoul SOUTH KOREA
Short List
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THE KIWI SCEPTICS
AIR NEW ZEALAND / AIRLINE
HOST Sydney AUSTRALIA
Grand Prix
GRAZED ON GREATNESS
M.J BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
CAN YOU SERVE SEASON 2
SINGAPORE TOURISM BOARD / REALITY TV SHOW
BBH ASIA PACIFIC Singapore SINGAPORE
Short List
IMPOSSIBLE AIRFIELD
DEFENCE FORCE RECRUITING / ROYAL AUSTRALIAN AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film, show, event etc. but it is aligned to a brand message)
THE GREAT CRUSADE
QANTAS / AIRLINE
WONDER Sydney AUSTRALIA
Short List
DONATION GLASSES
MARS NZ / PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
CAN YOU SERVE SEASON 2
SINGAPORE TOURISM BOARD / REALITY TV SHOW
BBH ASIA PACIFIC Singapore SINGAPORE
Short List
CROSSING THE ICE
SONY / SONY BLOGGIE
NAKED COMMUNICATIONS Sydney AUSTRALIA
Short List
STEP INSIDE THE CIRCUIT
JOHNNIE WALKER / WHISKY FORMULA ONE SPONSORSHIP
IRIS WORLDWIDE Singapore SINGAPORE
Short List
A05 Best Use or Integration of User-Generated Content
HATSUNE MIKU
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Silver Spike
THE SPARKLE PROJECT
SAMSUNG ELECTRONICS / SAMSUNG GALAXY NOTE
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA
Bronze Spike
A06 Best Use or Integration of Experiential Events
FACE BOOM!
HONDA / HONDA
DENTSU Tokyo JAPAN
Short List
MAKE TV
SONY / MAKE.BELIEVE
PARTY Tokyo JAPAN
Silver Spike
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne AUSTRALIA
Short List
MIMEISTHAI
TED TALKS / TEDX SYDNEY
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
ENERGY PLAYGROUND
KRAFT PHILIPPINES / TIGER BISCUITS
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Silver Spike
A07 Best Use or Integration of Music
HATSUNE MIKU
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Silver Spike
COME ON, INDONESIA CAN!
UNILEVER / MALE GROOMING BRANDS
MINDSHARE Jakarta INDONESIA
Bronze Spike
THE SHIP SONG PROJECT
SYDNEY OPERA HOUSE / SYDNEY OPERA HOUSE
THE MONKEYS Sydney AUSTRALIA
Bronze Spike
A08 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
LOVE PARKING CAMPAIGN
GOOD NEIGHBORS / DONATION APPEAL
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
A09 Best Use or Integration of Gaming and/or Digital Media
REVEAL YOURSELF
DANONE NARANG BEVERAGES / B'LUE
SCARECROW COMMUNICATIONS Mumbai INDIA
Short List
CHROME EXPERIMENT: RAMAYANA
GOOGLE / GOOGLE CHROME INDONESIAN LAUNCH
OGILVY & MATHER SINGAPORE SINGAPORE
Silver Spike
FACE BOOM!
HONDA / HONDA
DENTSU Tokyo JAPAN
Bronze Spike
A10 Best Integrated Content Campaign
NEW THINKER'S INDEX
HYUNDAI MOTOR COMPANY / FUEL-EFFICIENT VEHICLES
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver Spike
SPARKLE YOUR IMAGINATION
KIRIN BREWERY / HYOKETSU
DENTSU Tokyo JAPAN
Bronze Spike
THE SECRET IDOL
EZAKI GLICO / ICE NO MI
ENGINE FILM Tokyo JAPAN
Silver Spike
THE SPARKLE PROJECT
SAMSUNG ELECTRONICS / SAMSUNG GALAXY NOTE
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA
Short List