Title Client Product/Service Entrant Company Country Award
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
THE GREAT CRUSADE
QANTAS / AIRLINE
WONDER Sydney AUSTRALIA
Silver Spike
TRUE ORIGINS OF PIZZA
MR. PIZZA / PIZZA RESTAURANT
ADDICT MEDIA FILMS Seoul SOUTH KOREA
Short List
MEET THE EXTRAS
KIA / KIA CERATO HATCH
INNOCEAN WORLDWIDE AUSTRALIA North Sydney AUSTRALIA
Bronze Spike
PARALLEL PATHS
IBM / LOTUS NOTES
OGILVY BEIJING CHINA
Silver Spike
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
CAN YOU SERVE SEASON 2
SINGAPORE TOURISM BOARD / REALITY TV SHOW
BBH ASIA PACIFIC Singapore SINGAPORE
Short List
GRAZED ON GREATNESS
M.J BALE / AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
IMPOSSIBLE AIRFIELD
DEFENCE FORCE RECRUITING / ROYAL AUSTRALIAN AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
THE KIWI SCEPTICS
AIR NEW ZEALAND / AIRLINE
HOST Sydney AUSTRALIA
Grand Prix
A04 Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film, show, event etc. but it is aligned to a brand message)
CROSSING THE ICE
SONY / SONY BLOGGIE
NAKED COMMUNICATIONS Sydney AUSTRALIA
Short List
CAN YOU SERVE SEASON 2
SINGAPORE TOURISM BOARD / REALITY TV SHOW
BBH ASIA PACIFIC Singapore SINGAPORE
Short List
THE GREAT CRUSADE
QANTAS / AIRLINE
WONDER Sydney AUSTRALIA
Short List
DONATION GLASSES
MARS NZ / PEDIGREE ADOPTION DRIVE
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
STEP INSIDE THE CIRCUIT
JOHNNIE WALKER / WHISKY FORMULA ONE SPONSORSHIP
IRIS WORLDWIDE Singapore SINGAPORE
Short List
A05 Best Use or Integration of User-Generated Content
THE SPARKLE PROJECT
SAMSUNG ELECTRONICS / SAMSUNG GALAXY NOTE
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA
Bronze Spike
HATSUNE MIKU
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Silver Spike
A06 Best Use or Integration of Experiential Events
MIMEISTHAI
TED TALKS / TEDX SYDNEY
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
MAKE TV
SONY / MAKE.BELIEVE
PARTY Tokyo JAPAN
Silver Spike
ENERGY PLAYGROUND
KRAFT PHILIPPINES / TIGER BISCUITS
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Silver Spike
FACE BOOM!
HONDA / HONDA
DENTSU Tokyo JAPAN
Short List
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne AUSTRALIA
Short List
A07 Best Use or Integration of Music
COME ON, INDONESIA CAN!
UNILEVER / MALE GROOMING BRANDS
MINDSHARE Jakarta INDONESIA
Bronze Spike
THE SHIP SONG PROJECT
SYDNEY OPERA HOUSE / SYDNEY OPERA HOUSE
THE MONKEYS Sydney AUSTRALIA
Bronze Spike
HATSUNE MIKU
GOOGLE / GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Silver Spike
A08 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
LOVE PARKING CAMPAIGN
GOOD NEIGHBORS / DONATION APPEAL
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
A09 Best Use or Integration of Gaming and/or Digital Media
FACE BOOM!
HONDA / HONDA
DENTSU Tokyo JAPAN
Bronze Spike
CHROME EXPERIMENT: RAMAYANA
GOOGLE / GOOGLE CHROME INDONESIAN LAUNCH
OGILVY & MATHER SINGAPORE SINGAPORE
Silver Spike
REVEAL YOURSELF
DANONE NARANG BEVERAGES / B'LUE
SCARECROW COMMUNICATIONS Mumbai INDIA
Short List
A10 Best Integrated Content Campaign
THE SPARKLE PROJECT
SAMSUNG ELECTRONICS / SAMSUNG GALAXY NOTE
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA
Short List
SPARKLE YOUR IMAGINATION
KIRIN BREWERY / HYOKETSU
DENTSU Tokyo JAPAN
Bronze Spike
NEW THINKER'S INDEX
HYUNDAI MOTOR COMPANY / FUEL-EFFICIENT VEHICLES
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver Spike
THE SECRET IDOL
EZAKI GLICO / ICE NO MI
ENGINE FILM Tokyo JAPAN
Silver Spike