Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Mobile Applications and other Downloadable Tools
SCHICK SHAVE O MATIC
ENERGIZER
SCHICK QUATTRO FREESTYLE
JWT SYDNEY AUSTRALIA
Short List
IMPULSE SAVER
WESTPAC
WESTPAC BRAND
COLENSO BBDO Auckland NEW ZEALAND
Gold
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES
FORCE RECRUITMENT
HAKUHODO Tokyo JAPAN
Bronze
TABIO SLIDE SHOW
TABIO
LEGWEAR
TAIYO KIKAKU Tokyo JAPAN
Bronze
THIS V THAT
TEDXSYDNEY
TEDXSYDNEY
WILL O'ROURKE AUSTRALIA
Bronze
DIGITAL TRYOUT
ADIDAS JAPAN
ADIDAS BASEBALL
TBWA\HAKUHODO Tokyo JAPAN
Bronze
AXE AUTO ROMEO
UNILEVER
AXE BODYSPRAY
BBH ASIA PACIFIC Singapore SINGAPORE
Bronze
PEDIGREE DOG-A-LIKE
MARS PETCARE
MOBILE APP
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA
Gold
A03 Viral Mobile & Messaging
THE UGLY SIDE OF BEAUTY
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS ASIA PACIFIC
ANIMAL CRUELTY CHARITY
McCANN WORLDGROUP SINGAPORE SINGAPORE
Bronze
A04 Mobile Games
GOLF ANYWHERE
THE HONGKONG & SHANGHAI BANKING
BANKING
JWT/XM SINGAPORE SINGAPORE
Short List
DIGITAL TRYOUT
ADIDAS JAPAN
ADIDAS BASEBALL
TBWA\HAKUHODO Tokyo JAPAN
Bronze
A05 Integrated Mobile Campaigns
NIKE SHOUT
NIKE
NIKE SHOUT
OGILVY SINGAPORE SINGAPORE
Short List
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES
FORCE RECRUITMENT
HAKUHODO Tokyo JAPAN
Short List
U-LATE HOTLINE
UA CINEMAS
U-LATE HOTLINE
LEO BURNETT Hong Kong HONG KONG
Silver
CAPS UP FOR GRABS
COCA-COLA CHINA
COCA-COLA
McCANN WORLDGROUP Hong Kong HONG KONG
Short List