Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Mobile Websites
TEMPERATURE DISCOUNT
ADIDAS JAPAN
CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN
SLK MAGIC SKY CONTROL
MERCEDES-BENZ HONG KONG
MERCEDES-BENZ SLK-CLASS
OGILVYONE WORLDWIDE HONG KONG HONG KONG
A02 Mobile Applications and other Downloadable Tools
TOKYO RUN
SUNTORY HOLDINGS
VITTEL
TOKYU AGENCY Tokyo JAPAN
SCHICK SHAVE O MATIC
ENERGIZER
SCHICK QUATTRO FREESTYLE
JWT SYDNEY AUSTRALIA
Short List
IMPULSE SAVER
WESTPAC
WESTPAC BRAND
COLENSO BBDO Auckland NEW ZEALAND
Gold
TAXI METER APP
NOKIA PHILIPPINES
NOKIA
Y&R PHILIPPINES Manila THE PHILIPPINES
CLIPCM
DENTSU
SELF-PROMOTION
DENTSU Tokyo JAPAN
HANGOVER? QR CODE
OSOTSPA
HANG
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
COASTING
JAXA: JAPAN AEROSPACE EXPLORATION AGENCY
ADVANCED LAND OBSERVING SATELLITE "DAICHI"
DENTSU Tokyo JAPAN
NEW BUSINESS CLASS IPAD MODULE
CATHAY PACIFIC AIRWAYS
CATHAY PACIFIC AIRWAYS
McCANN WORLDGROUP Hong Kong HONG KONG
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES
FORCE RECRUITMENT
HAKUHODO Tokyo JAPAN
Bronze
YOURSINGAPORE GUIDE MOBILE APP
SINGAPORE TOURISM BOARD
SMARTPHONE TRAVEL APP
JWT/XM SINGAPORE SINGAPORE
THE OPTIMA EXPERIENCE
KIA MOTOR AUSTRALIA
KIA OPTIMA
INITIATIVE Sydney AUSTRALIA
TWEET RUNNERS
OTSUKA PHARMACEUTICAL
AMINO-VALUE
AOI DIGITAL CREATION Tokyo JAPAN
TABIO SLIDE SHOW
TABIO
LEGWEAR
TAIYO KIKAKU Tokyo JAPAN
Bronze
HALLS 'AAAAN' PROJECT
NIHON KRAFT FOODS
HALLS
ADK JAPAN Tokyo JAPAN
FILL THE SKY
OGILVY
OGILVY
OGILVY BEIJING CHINA
PITCH DAVID
OGILVY
OGILVY
OGILVY BEIJING CHINA
SPEAK THAI
TOURISM AUTHORITY OF THAILAND
TOURISM AUTHORITY OF THAILAND
McCANN WORLDGROUP Bangkok THAILAND
THIS V THAT
TEDXSYDNEY
TEDXSYDNEY
WILL O'ROURKE AUSTRALIA
Bronze
MOCCONA ROMANTICS
SARA LEE
MOCCONA COFFEE
THE FARM Surrey Hills AUSTRALIA
MY SPECIAL K PLANNER
KELLOGG
SPECIAL K
ISOBAR KOREA Seoul KOREA
SMART DIGITAL BOOK
KYOWON
IPAD APPLICATION
ISOBAR KOREA Seoul KOREA
PROJECT SUNSHINE
LIPTON UNILEVER HONG KONG
LIPTON YELLOW LABEL TEA
PHD HONG KONG HONG KONG
DIGITAL TRYOUT
ADIDAS JAPAN
ADIDAS BASEBALL
TBWA\HAKUHODO Tokyo JAPAN
Bronze
AXE AUTO ROMEO
UNILEVER
AXE BODYSPRAY
BBH ASIA PACIFIC Singapore SINGAPORE
Bronze
PEDIGREE DOG-A-LIKE
MARS PETCARE
MOBILE APP
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA
Gold
THE ESCAPE
INTEL ASIA PACIFIC
2ND GENERATION PROCESSORS
DDB GROUP HONG KONG HONG KONG
BLURTL
TELSTRA
BLURTL
DDB Sydney AUSTRALIA
GLENMORANGIE DIGITAL CONSUMER ENGAGEMENT
MHD CHINA
HIGHLAND SINGLE MALT SCOTCH WHISKY
IRIS CHINA Shanghai CHINA
A03 Viral Mobile & Messaging
THE UGLY SIDE OF BEAUTY
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS ASIA PACIFIC
ANIMAL CRUELTY CHARITY
McCANN WORLDGROUP SINGAPORE SINGAPORE
Bronze
2011 COKE CHINESE NEW YEAR
COCA-COLA CHINA
COCA-COLA
WWWINS ISOBAR Shanghai CHINA
SHIKSHA UNLEARNING TO EDUCATE!
PROCTER & GAMBLE
A CSR INITIATIVE
MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
FUN IN THE SUN
JOHNSON & JOHNSON
NEUTROGENA ULTRA SHEER
DDB GROUP SINGAPORE SINGAPORE
A04 Mobile Games
PUCHI PUCHI EARTH
KDDI
ANDROID AU
HAKUHODO Tokyo JAPAN
GOLF ANYWHERE
THE HONGKONG & SHANGHAI BANKING
BANKING
JWT/XM SINGAPORE SINGAPORE
Short List
SAVE THE BAND
COCA-COLA CHINA
COCA-COLA
McCANN WORLDGROUP Hong Kong HONG KONG
DIGITAL TRYOUT
ADIDAS JAPAN
ADIDAS BASEBALL
TBWA\HAKUHODO Tokyo JAPAN
Bronze
A05 Integrated Mobile Campaigns
NIKE SHOUT
NIKE
NIKE SHOUT
OGILVY SINGAPORE SINGAPORE
Short List
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES
FORCE RECRUITMENT
HAKUHODO Tokyo JAPAN
Short List
U-LATE HOTLINE
UA CINEMAS
U-LATE HOTLINE
LEO BURNETT Hong Kong HONG KONG
Silver
HIDDEN LIVE
ZOO RECORDS
ALTERNATIVE MUSIC STORE
LEO BURNETT Hong Kong HONG KONG
AXE - GET THE ANGEL
UNILEVER THAI TRADING
AXE PROVOKE
MINDSHARE THAILAND Bangkok THAILAND
AMAZING CALL
INTEL
INTEL BRAND
OMD CHINA Shanghai CHINA
CAPS UP FOR GRABS
COCA-COLA CHINA
COCA-COLA
McCANN WORLDGROUP Hong Kong HONG KONG
Short List
DIGITAL TRYOUT
ADIDAS JAPAN
ADIDAS BASEBALL
TBWA\HAKUHODO Tokyo JAPAN
HUNT ME BITE ME!
DIAGEO MOET HENNESSEY THAILAND
SMIRNOFF ICE GREEN APPLE
THE NEW MEDIA EDGE Bangkok THAILAND