Title Brand Product / Service Entrant Company Location Production Company Location Award
A03 Viral Mobile & Messaging
THE UGLY SIDE OF BEAUTY
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS ASIA PACIFIC / ANIMAL CRUELTY CHARITY
McCANN WORLDGROUP SINGAPORE SINGAPORE
Bronze Spike
A02 Mobile Applications and other Downloadable Tools
TOKYO RUN
SUNTORY HOLDINGS / VITTEL
TOKYU AGENCY Tokyo JAPAN
A04 Mobile Games
PUCHI PUCHI EARTH
KDDI / ANDROID AU
HAKUHODO Tokyo / SPICEBOX Tokyo JAPAN
A05 Integrated Mobile Campaigns
NIKE SHOUT
NIKE / NIKE SHOUT
OGILVY SINGAPORE SINGAPORE
Short List
A01 Mobile Websites
TEMPERATURE DISCOUNT
ADIDAS JAPAN / CLIMA COOL
TBWA\HAKUHODO Tokyo JAPAN
SLK MAGIC SKY CONTROL
MERCEDES-BENZ HONG KONG / MERCEDES-BENZ SLK-CLASS
OGILVYONE WORLDWIDE HONG KONG HONG KONG
A02 Mobile Applications and other Downloadable Tools
SCHICK SHAVE O MATIC
ENERGIZER / SCHICK QUATTRO FREESTYLE
JWT SYDNEY AUSTRALIA
Short List
A05 Integrated Mobile Campaigns
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES / FORCE RECRUITMENT
HAKUHODO Tokyo JAPAN
Short List
A04 Mobile Games
GOLF ANYWHERE
THE HONGKONG & SHANGHAI BANKING / BANKING
JWT/XM SINGAPORE SINGAPORE
Short List
A03 Viral Mobile & Messaging
2011 COKE CHINESE NEW YEAR
COCA-COLA CHINA / COCA-COLA
WWWINS ISOBAR Shanghai CHINA
A05 Integrated Mobile Campaigns
U-LATE HOTLINE
UA CINEMAS / U-LATE HOTLINE
LEO BURNETT Hong Kong HONG KONG
Silver Spike
A02 Mobile Applications and other Downloadable Tools
IMPULSE SAVER
WESTPAC / WESTPAC BRAND
COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
A03 Viral Mobile & Messaging
SHIKSHA UNLEARNING TO EDUCATE!
PROCTER & GAMBLE / A CSR INITIATIVE
MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
A04 Mobile Games
SAVE THE BAND
COCA-COLA CHINA / COCA-COLA
McCANN WORLDGROUP Hong Kong HONG KONG
A03 Viral Mobile & Messaging
FUN IN THE SUN
JOHNSON & JOHNSON / NEUTROGENA ULTRA SHEER
DDB GROUP SINGAPORE SINGAPORE
A02 Mobile Applications and other Downloadable Tools
TAXI METER APP
NOKIA PHILIPPINES / NOKIA
Y&R PHILIPPINES Manila / WUNDERMAN Manila THE PHILIPPINES
A05 Integrated Mobile Campaigns
HIDDEN LIVE
ZOO RECORDS / ALTERNATIVE MUSIC STORE
LEO BURNETT Hong Kong HONG KONG
A04 Mobile Games
DIGITAL TRYOUT
ADIDAS JAPAN / ADIDAS BASEBALL
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
A05 Integrated Mobile Campaigns
AXE - GET THE ANGEL
UNILEVER THAI TRADING / AXE PROVOKE
MINDSHARE THAILAND Bangkok THAILAND
A02 Mobile Applications and other Downloadable Tools
CLIPCM
DENTSU / SELF-PROMOTION
DENTSU Tokyo JAPAN
HANGOVER? QR CODE
OSOTSPA / HANG
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
A05 Integrated Mobile Campaigns
AMAZING CALL
INTEL / INTEL BRAND
OMD CHINA Shanghai CHINA
A02 Mobile Applications and other Downloadable Tools
COASTING
JAXA: JAPAN AEROSPACE EXPLORATION AGENCY / ADVANCED LAND OBSERVING SATELLITE "DAICHI"
DENTSU Tokyo JAPAN
A05 Integrated Mobile Campaigns
CAPS UP FOR GRABS
COCA-COLA CHINA / COCA-COLA
McCANN WORLDGROUP Hong Kong HONG KONG
Short List
A02 Mobile Applications and other Downloadable Tools
NEW BUSINESS CLASS IPAD MODULE
CATHAY PACIFIC AIRWAYS / CATHAY PACIFIC AIRWAYS
McCANN WORLDGROUP Hong Kong HONG KONG
A05 Integrated Mobile Campaigns
DIGITAL TRYOUT
ADIDAS JAPAN / ADIDAS BASEBALL
TBWA\HAKUHODO Tokyo JAPAN
HUNT ME BITE ME!
DIAGEO MOET HENNESSEY THAILAND / SMIRNOFF ICE GREEN APPLE
THE NEW MEDIA EDGE Bangkok THAILAND
A02 Mobile Applications and other Downloadable Tools
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES / FORCE RECRUITMENT
HAKUHODO Tokyo JAPAN
Bronze Spike
YOURSINGAPORE GUIDE MOBILE APP
SINGAPORE TOURISM BOARD / SMARTPHONE TRAVEL APP
JWT/XM SINGAPORE SINGAPORE
THE OPTIMA EXPERIENCE
KIA MOTOR AUSTRALIA / KIA OPTIMA
INITIATIVE Sydney AUSTRALIA
TWEET RUNNERS
OTSUKA PHARMACEUTICAL / AMINO-VALUE
AOI DIGITAL CREATION Tokyo JAPAN
TABIO SLIDE SHOW
TABIO / LEGWEAR
TAIYO KIKAKU Tokyo JAPAN
Bronze Spike
HALLS 'AAAAN' PROJECT
NIHON KRAFT FOODS / HALLS
ADK JAPAN Tokyo JAPAN
FILL THE SKY
OGILVY / OGILVY
OGILVY BEIJING CHINA
PITCH DAVID
OGILVY / OGILVY
OGILVY BEIJING CHINA
SPEAK THAI
TOURISM AUTHORITY OF THAILAND / TOURISM AUTHORITY OF THAILAND
McCANN WORLDGROUP Bangkok THAILAND
THIS V THAT
TEDXSYDNEY / TEDXSYDNEY
WILL O'ROURKE AUSTRALIA
Bronze Spike
MOCCONA ROMANTICS
SARA LEE / MOCCONA COFFEE
THE FARM Surrey Hills AUSTRALIA
MY SPECIAL K PLANNER
KELLOGG / SPECIAL K
ISOBAR KOREA Seoul KOREA
SMART DIGITAL BOOK
KYOWON / IPAD APPLICATION
KYOWON EDUCATION Seoul KOREA
PROJECT SUNSHINE
LIPTON UNILEVER HONG KONG / LIPTON YELLOW LABEL TEA
PHD HONG KONG / MG INTERACTIVE ENTERTAINMENT Hong kong HONG KONG
DIGITAL TRYOUT
ADIDAS JAPAN / ADIDAS BASEBALL
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
AXE AUTO ROMEO
UNILEVER / AXE BODYSPRAY
BBH ASIA PACIFIC Singapore / MONTEROSA Singapore SINGAPORE
Bronze Spike
PEDIGREE DOG-A-LIKE
MARS PETCARE / MOBILE APP
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA
Gold Spike
THE ESCAPE
INTEL ASIA PACIFIC / 2ND GENERATION PROCESSORS
DDB GROUP HONG KONG HONG KONG
BLURTL
TELSTRA / BLURTL
DDB Sydney AUSTRALIA
GLENMORANGIE DIGITAL CONSUMER ENGAGEMENT
MHD CHINA / HIGHLAND SINGLE MALT SCOTCH WHISKY
IRIS CHINA Shanghai / FUGUMOBILE Shanghai CHINA