| Title | CLIPCM |
| Brand | DENTSU |
| Product / Service | SELF-PROMOTION |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Shinji Muto | DENTSU | Creative Director |
| Norihito Sako | DENTSU | Planner |
| Taro Koshizawa | DENTSU | Planner |
| Kenichi Okada | DENTSU | Planner |
| Yosuke Murai | DENTSU | Planner |
| Kentaro Itonori | DENTSU | Art Director |
| Hiroatsu Kuge | DENTSU | Producer |
| Naohiro Sato | DENTSU | Producer |
| Kenji Ito | Keio University | Supervisor |
| Tetsuya Hirano | GClue | Programmer |
We believe in the power of TV commercials. So, we want to get others to love and be interested in commercials, too. Our goal is to grow of the number commercial fans. The solution we came out is to change everyone to a commercial director. By making everyone a commercial director, people will interact with commercials “actively” rather than “passively”. People will regain their interest in commercials by making them by themselves instead of just watching. For this purpose we developed the iPhone and iPad app, “ClipCM".