SCHICK SHAVE O MATIC

Short List
TitleSCHICK SHAVE O MATIC
ClientENERGIZER
Product / ServiceSCHICK QUATTRO FREESTYLE
CategoryA02. Mobile Applications and other Downloadable Tools
EntrantJWT SYDNEY, AUSTRALIA
Entrant Company:JWT SYDNEY, AUSTRALIA
Advertising Agency:JWT SYDNEY, AUSTRALIA

Brief Explanation

We created the ‘Man of 1000 Faces’ campaign – an interactive cross-platform campaign that encouraged consumers to embrace male facial hairstyles over a clean shave with the unique functionality of the Schick Quattro Titanium Freestyle. Consumers could upload a pic, add a beard, moustache or sideburns and get styling. Then share their new look with the world and grow the style that gets the biggest thumbs up. From mutton chops to goatees, the SCHICK Shave-O-Matic proved that hirsute really is beaut.

Credits

Name Company Position
Angus Hennah JWT ECD
Ashadi Hopper JWT National Creative Director Digital and Direct
Michael Malherbe JWT Art Director
Hamish Spencer JWT Copywriter
Victor Blanke JWT Art Director
Daniella adam JWT Digital Designer
Cynthia Lynn JWT Digital Producer
Luke Atkinson JWT Planner
Millepede Production Company