Brief Explanation

Managing the effective deployment of part-time promotional staff (PG's) in China is a challenge, making consistent high quality message delivery for luxury brands very difficult to control. The iPad tool that we developed set a base line capability that ensured even the least motivated PG was capable and effective at delivering the key Glenmorangie messages/proposition. Utilising all of the iPads functionalities, we were able to cut through to an opinion leader target in China's crowded bars/clubs, delivering: - interactive consumer engagement - multi-media content delivery - data capture of sampled consumers - promotional staff geo-tracking/performance measurement with real time reporting