| Title | THE ESCAPE |
| Brand | INTEL ASIA PACIFIC |
| Product / Service | 2ND GENERATION PROCESSORS |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | DDB GROUP HONG KONG, HONG KONG |
| Entrant Company: | DDB GROUP HONG KONG, HONG KONG |
| Advertising Agency: | DDB GROUP HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Tim Cheng | DDB Group Hong Kong | Executive Creative Director/Art Director |
| Jeffry Gamble | DDB Group Hong Kong | Executive Creative Director/Copywriter |
| Jamal Hamidi | DDB Group Hong Kong | Creative Director/Copywriter |
| Maurice Moynihan | DDB Group Hong Kong | Art Director |
| Elizabeth Commandeur | DDB Group Hong Kong | Art Director |
| Thomas Selby | DDB Group Hong Kong | Copywriter |
| Sean Chan | DDB Group Hong Kong | Digital Producer |
| Gary Law | DDB Group Hong Kong | Digital Designer |
| Stella Yuen | DDB Group Hong Kong | Digital Designer |
| Dickson Chan | DDB Group Hong Kong | Digital Designer |
| CY Tang | DDB Group Hong Kong | Digital Developer |
| Tony Wong | DDB Group Hong Kong | Digital Developer |
| Carlos Palacios | DDB Group Hong Kong | Planner |
| Brandon Cheung | DDB Group Hong Kong | Planner |
| Eric Phu | DDB Group Hong Kong | Planner |
| Joanne Tong | DDB Group Hong Kong | Account Director |
| Daisy Chan | DDB Group Hong Kong | Agency Producer |
The new 2nd Generation Intel Core family of processors is packed with in-built graphics features that transform the possibilities of everyday computing. But how do you educate a non-technical audience about complex technology. Just as the Core transforms your everyday computing, we transformed YouTube to tell our product story. We made it more immersive than ever before, more interactive than ever before, and more socially-connected than ever before.