PEDIGREE DOG-A-LIKE
Gold Spike
| Title | PEDIGREE DOG-A-LIKE |
| Brand | MARS PETCARE |
| Product / Service | MOBILE APP |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | WHYBIN\TBWA\TEQUILA\ Sydney, AUSTRALIA |
| Entrant Company: | WHYBIN\TBWA\TEQUILA\ Sydney, AUSTRALIA |
| Advertising Agency: | WHYBIN\TBWA\TEQUILA\ Sydney, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| DAVE BOWMAN | WHYBIN\TBWA\TEQUILA\ SYDNEY | EXECUTIVE CREATIVE DIRECTOR |
| MATTY BURTON | WHYBIN\TBWA\TEQUILA\ SYDNEY | EXECUTIVE CREATIVE DIRECTOR |
| RUSS TUCKER | WHYBIN\TBWA\TEQUILA\ SYDNEY | CREATIVE DIRECTOR |
| HANNES CIATTI | WHYBIN\TBWA\TEQUILA\ SYDNEY | ART DIRECTOR |
| DEAN HAMILTON | WHYBIN\TBWA\TEQUILA\ SYDNEY | COPYWRITER |
| ALIZA NORDIN | WHYBIN\TBWA\TEQUILA\ SYDNEY | DESIGNER |
| PRENTICE PORTER | WHYBIN\TBWA\TEQUILA\ SYDNEY | DESIGNER |
| CHRIS ROLLINGS | WHYBIN\TBWA\TEQUILA\ SYDNEY | DIGITAL PRODUCER |
| ANDREA BYRNE | WHYBIN\TBWA\TEQUILA\ MELBOURNE | ACCOUNT DIRECTOR |
| DAVID COX | WHYBIN\TBWA\TEQUILA\ SYDNEY | TECHNICAL LEAD |
| JAMES KAVANAGH | WHYBIN\TBWA\TEQUILA\ SYDNEY | QA ANALYST |
| ANDREW PLIMMER | MOTIM, NZ | CEO |
Brief Explanation
Most people think shelter dogs are damaged and find it difficult visiting shelter homes to adopt. As a result, over 100,000 dogs are needlessly euthanized every year in Australia. We needed people to look at shelter dogs in a new way. Based on the fact that many dog owners look like their dogs, we created ‘Dog-A-Like’ - a phone and Facebook application that finds your perfect Dog-A-Like match from the live PetRescue database, and lets you adopt them when they would otherwise be euthanized. If we can’t bring people to the shelter dogs, we’ll bring the shelter dogs to people.