Bronze Spike
Product / ServiceADIDAS BASEBALL
CategoryA02. Mobile Applications and other Downloadable Tools
Entrant Company:TBWA\HAKUHODO Tokyo, JAPAN
Advertising Agency:TBWA\HAKUHODO Tokyo, JAPAN


Name Company Position
Kazoo Sato TBWA HAKUHODO Exective Creative Director
Hideyuki Tanaka TBWA HAKUHODO Associate Creative Director
Haruhito Nisawadaira TBWA HAKUHODO Art Director
Masaharu Kumagai TBWA HAKUHODO Copy Writer
Keisuke Shimizu TBWA HAKUHODO Designer
Wei-Chun Chu TBWA HAKUHODO Account Director
Shintaro Takeuchi TBWA HAKUHODO Digital Planner
Kentaro Kinoshita TYO Producer
Yasuhiko Shimizu Director
Tetsuya Arimi JENA Digital Producer
Shinnnosuke Kumazawa MAKIBISHI Digital Designer
Eiji Sugasawa BRAVESOFT Programmer
Eiji Sugasawa BRAVESOFT Programmer
Hiroshi Kawagoe STEP Sound Creator

Brief Explanation

Baseball fans in Japan are aging fast. Especially for Yomiuri GIANTS, who has license agreement with adidas, the percentage of their young fans has dropped drastically. There was an urgent need to turn as many young Japanese people into GIANTS fans. “GIANTS DIGITAL TRYOUT” is an iPhone APP to test baseball’s four basic skills: Pitch, Bat, Run and Catch. This cool and fun digital idea created new bond between GIANTS and the young audiences, turning them into GIANTS fans. Top 9 record-holders were invited to GIANTS training-camp and enjoyed surreal experience of being part of the team with professional players.