| Title | SAVE THE BAND |
| Brand | COCA-COLA CHINA |
| Product / Service | COCA-COLA |
| Category | A04. Mobile Games |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Spencer Wong | McCann Worldgroup Hong Kong | Chief Creative Officer |
| Nick Lim | McCann Worldgroup Hong Kong | Executive Creative Director |
| Quentin Yeong | McCann Worldgroup Hong Kong | Creative Director |
| Andy Wong | McCann Worldgroup Hong Kong | Writer |
| Quentin Yeong | McCann Worldgroup Hong Kong | Art Director |
| Dawn Chan | McCann Worldgroup Hong Kong | Associate Art Director |
| Man Yan Cheng | McCann Worldgroup Hong Kong | Associate Art Director |
| Paul Swee | McCann Worldgroup Hong Kong | Content Production Director |
| Yen Lee | McCann Worldgroup Hong Kong | Business Director |
| Winson Wong | McCann Worldgroup Hong Kong | Account Director |
| Chris Tam | McCann Worldgroup Hong Kong | Account Director |
| Don't believe in style Advertising | Website Developer | |
| Don't believe in style Advertising | Technology Provider |
Coca-Cola zero has been lining up with famous local band “Mister” to build the corporate image for years. The challenge of the campaign is to use them without the brand being overwhelmed. We conceived a band-split to become talk of the town. And Coca-Cola zero provides the only way to save the band through an interactive movie on web. Participants will become part of the movie, and the band will call their mobile for help. If they scream loud enough, the band will reunite in reality and hold concert to celebrate.