| Title | MY SPECIAL K PLANNER |
| Brand | KELLOGG |
| Product / Service | SPECIAL K |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | ISOBAR KOREA Seoul, KOREA |
| Entrant Company: | ISOBAR KOREA Seoul, KOREA |
| Advertising Agency: | ISOBAR KOREA Seoul, KOREA |
| Name | Company | Position |
|---|---|---|
| Suui Choi | isobar korea | Project Manager |
| Jonghoon Won | isobar korea | Senior Manager |
| SeokJu Hwang | isobar korea | Senior Manager |
| Jeeyun Kim | isobar korea | Account Lead |
| Yunsub Kwon | isobar korea | Project Manager |
As the increasing use of smart-phone, the consumer on a diet is looking to receive their coaching on anytime&anywhere. My Special K Planner App is designed to meet consumer’s needs and complete ‘the total solution for weight management‘. Synchronizing data from the web to their mobile! Sending cheering message! And ‘step-counter' to help exercise. 60days after launch, it ranked Top 20 in Lifecategory and recorded 35,000+ downloads. According to the 2012 FGI, consumers think the app. empowers them to reach their goals. With ‘My SpK Planner App’ Special K succeeded in differentiating from other 'me-too' products considerably enhancing its engagement.