| Title | TWEET RUNNERS |
| Brand | OTSUKA PHARMACEUTICAL |
| Product / Service | AMINO-VALUE |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | AOI DIGITAL CREATION Tokyo, JAPAN |
| Entrant Company: | AOI DIGITAL CREATION Tokyo, JAPAN |
| Advertising Agency: | AOI DIGITAL CREATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yosuke Takeuchi | Asatsu-Dk | Creative Director |
| Mitsuhisa Aoyama | aoi digital creation | Senior Producer |
| Kana Terashima | aoi digital creation | Producer |
| Kaori Abe | aoi digital creation | Project Manager |
| Daniel Marcos Perujo | aoi digital creation | Designer |
| Takuji Ujiie | aoi digital creation | Technical Director |
| Soushun Orihara | aoi digital creation | Engineer |
| Hanna Saito | aoi digital creation | Technical Planner |
| Takeyuki Ueshima | amaneku | HTMLcoding |
| Ryuji Hirose | Ubiquitous Entertainment | Developer |
| Tatsuki Okamoto | Ubiquitous Entertainment | Developer |
| Yoshiki Seki | Asatsu-Dk | Agency Producer |
| Norifumi Moriya | Asatsu-Dk | Account Exective |
| Takeo Kondo | Asatsu-Dk | Account Exective |
| Takayuki Fukunaga | Asatsu-Dk | Account Supervisor |
| Yusuke Shimada | Otsuka Pharmaceutical | Client Supervisor |
| Nobuya Iguchi | Otsuka Pharmaceutical | Client Supervisor |
Amino-Value is a functional drink that effectively works with muscles in exercising. For this reason, sales channels and purchasing opportunities have been limited. We created a “citizens’ marathons” platform for our targets where drinking-water stands and spectators on marathon-course are reproduced anywhere. Our iPhone application displays stores as drinking-water stands on a map with GPS. The app allows sharing of running data and photos on Twitter. Many cheers are sent and nearby stores are displayed on the map after running, thus strongly leads to drink. As a result, the number of sales stores selling our products has increased about 20%.