| Title | CAPS UP FOR GRABS |
| Brand | COCA-COLA CHINA |
| Product / Service | COCA-COLA |
| Category | A05. Integrated Mobile Campaigns |
| Entrant | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Entrant Company: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Advertising Agency: | McCANN WORLDGROUP Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Spencer Wong | McCann Worldgroup Hong Kong | Chief Creative Officer |
| Nick Lim | McCann Worldgroup Hong Kong | Executive Creative Director |
| Mark Kong | McCann Worldgroup Hong Kong | Creative Director |
| Daniel Cheung | McCann Worldgroup Hong Kong | Senior Art Director |
| Menu Tsai | McCann Worldgroup Hong Kong | Senior Art Director |
| Rika Kojima | McCann Worldgroup Hong Kong | Art Director |
| Tonkie Chan | McCann Worldgroup Hong Kong | Art Director |
| Kitty Tang | McCann Worldgroup Hong Kong | Interactive Art Director |
| Henry Wong | Kitchen Ltd. | I.T. Director & Developer |
| Mark Kong | McCann Worldgroup Hong Kong | Copywriter |
Generations of consumer have pried opened Coke bottle caps, anxious to discover if a prize was printed inside. This wasn’t just an exercise in shifting more product, this was a chance for everyone to open happiness. But now the surprise slowly faded, is it possible for us to re-invent this classic experience for the digital age?