| Title | SALUTE TRAINER |
| Brand | JAPAN MARITIME SELF-DEFENSE FORCES |
| Product / Service | FORCE RECRUITMENT |
| Category | A05. Integrated Mobile Campaigns |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company: | HAKUHODO Tokyo, JAPAN |
| Advertising Agency: | HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kenta Ikoma | Hakuhodo | Creative Director/Corywriter |
| Shota Hatanaka | Hakuhodo | Creative Director/Planner |
| Junichi Kurata | Hakuhodo | Art Director/Designer |
| Takeshi Muro | Hakuhodo | PR Planner |
| Hirofumi Nobuta | Hakuhodo Product's | Agency Producer/Producer |
| Hisako Sudo | Hakuhodo Product's | Photographic Producer |
| Toru Suzuki | Producer | |
| Waki Rokutan | Hakuhodo Product's | Director |
| Hayato Arakawa | Hakuhodo Product's | Production Manager |
| Takahiro Kojima | Hakuhodo Product's | DOP |
| Tomohiro Oguchi | Hakuhodo Product's | Production Manager |
| Hiroki Oguri | Hakuhodo Product's | Photographer/2nd Camera Operator |
| Hiroyasu Sakaguchi | Luce | Gaffer |
| Ryusuke Fukushima | Hakuhodo Product's | Editor |
| Yukako Nomura | Hakuhodo Product's | Assistant Director |
| Hideyuki Aida | Idaten | Programmer |
| Satoru Higa | Programmer | |
| Yosuke Mochizuki | Photo Retoucher | |
| JONATHAN HINTON | TK Digital | Narrator |
| Tatsuya Yoshio | Ozma PR | PR Planner |
| Koshiro Nomura | OZMA PR | PR planner |
Japan Maritime Self-Defense Forces is an organization which sustains peace in Japan. Our challenge was to increase applicants by creating a new connection with the young. As a solution, we created a mobile training application,SALUTE TRAINER, with which people practice their “Salute”. A Salute is a very important action in the military forces. By using a familiar device, we delivered the spirit of Self-Defense Forces directly to our target. Not only does SALUTE TRAINER teach users the salute, but those who achieved excellent results received a recruitment e-mail, and awards from self-defense officials. SALUTE TRAINER was a “Stealth Recruitment Project”.