IMPULSE SAVER
Gold Spike
| Title | IMPULSE SAVER |
| Brand | WESTPAC |
| Product / Service | WESTPAC BRAND |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
Credits
| Name | Company | Position |
|---|---|---|
| Nick Worthington | Colenso BBDO | Executive Creative Director |
| James Hurman | Colenso BBDO | Planning Director and Creative |
| Tom Paine | Colenso BBDO | Copywriter |
| Sarah Frizzell | Colenso BBDO | Art Director |
| Lou Kuegler | Colenso BBDO | Group Account Director |
| Rebecca Richardson | Colenso BBDO | Senior Account Director |
| Marcelle Baker | Colenso BBDO | Senior Account Director |
| Krystel Houghton | Colenso BBDO | Senior Account Manager |
| Andy McLeish | Colenso BBDO | Planner |
| Rory Sutherland | Ogilvy UK | Ogilvy UK Chairperson (idea inspiration) |
| Sheriden Derby | Colenso BBDO | Agency Producer |
| Paul Courtney | Colenso BBDO | Agency Producer |
| Rob Linkhorn | Colenso BBDO | Agency Producer |
| Kate Slavin | Colenso BBDO | Designer |
| Shayna Armstrong | Colenso BBDO | Mac Operators |
| Tias Somers | Colenso BBDO | Mac Operators |
| Adam Good | Colenso BBDO | Director of Digital Innovation |
| Terry Williams Wilcox | Colenso BBDO | Digital Creative Director |
| Pablo Dunovitz | Colenso BBDO | Senior Digital Designer |
| Oli Moorman and James McMullan | Colenso BBDO | Digital Producer |
Brief Explanation
New Zealand has a problem. We spend too much and save too little. The Government, media and even international credit rating agencies are talking about it. We tapped into one of the biggest conversations in New Zealand. And provided a solution. What if we could save as impulsively as we spend? Imagine a red button and every time you press it you save. Now imagine that button in your pocket. Westpac’s Impulse Saver iPhone App is the world’s first impulse saving product from a bank. The idea created an enormous media conversation, positioning Westpac as the bank that was actually doing something to help their customers make better use of their money.