| Title | 2011 COKE CHINESE NEW YEAR |
| Brand | COCA-COLA CHINA |
| Product / Service | COCA-COLA |
| Category | A03. Viral Mobile & Messaging |
| Entrant | WWWINS ISOBAR Shanghai, CHINA |
| Entrant Company: | WWWINS ISOBAR Shanghai, CHINA |
| Advertising Agency: | WWWINS ISOBAR Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Cissy Chu | Coca-Cola China | i-Marketing Senior Manager |
| Sean Lee | Coca-Cola China | Senior Digital Media Manager |
| Wayne Fan | wwwins Isobar | Managing Director |
| Kevin Zhu | wwwins Isobar | Account Director |
| Stanley Lu | wwwins Isobar | Account Director |
| Lynn Xu | wwwins Isobar | Account Supervisor |
| Isabella Zhang | wwwins Isobar | Account Executive |
| Mike Chang | wwwins Isobar | Regional Technology Solution Architect, Isobar APAC |
| Tim Doherty | wwwins Isobar | Creative Partner |
| Miya Lee | wwwins Isobar | Associate Creative Director |
| Denver Qin | wwwins Isobar | Senior Art Director |
| Liny Liu | wwwins Isobar | Associate Art Director |
| Robbie Xu | wwwins Isobar | Associate Media Director |
| Jasmin Xu | wwwins Isobar | Media Manager |
| Amanda Lai | wwwins Isobar | Planning Director |
| Beth Hsu | wwwins Isobar | Associate Director, Strategic Intelligence |
| Evelyn You | wwwins Isobar | Planning Manager |
| Enya Chang | wwwins Isobar | Senior Project Manager |
Coca-Cola intends to provide consumer unique brand experience during the Chinese New Year holidays. Through the ”Coke wish bottle” creating campaign, Coke established a special mobile platform and invited consumers to make their new year wishes. Consumer can visit WAP platform to insert 10- word-wishes or simply type a 10 words SMS and send to a special number, a customized virtual Coke wishing bottle with the wish on it will be generated and send to the consumer’s mobile as a MSS picture. Highly integrated the CNY holiday spirit and with easy-participating mechanism, the campaign attracted over 350 K mobile participants.