| Title | MOCCONA ROMANTICS |
| Brand | SARA LEE |
| Product / Service | MOCCONA COFFEE |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | THE FARM Surrey Hills, AUSTRALIA |
| Entrant Company: | THE FARM Surrey Hills, AUSTRALIA |
| Advertising Agency: | THE FARM Surrey Hills, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Wade Kuhn | The Farm | Creative Director |
| Hamilton Jones | The Farm | Client Services Director |
| Brooke Lucas | The Farm | Copywriter |
| Adam Saunders | The Farm | Account Manager |
| David Langridge | The Farm | Lead iOS developer |
Moccona fans love Moccona. It's an emotional connection that goes beyond instant coffee. It's really special to them. We created a campaign that rewarded them for being so, well, lovely. For Valentine’s Day, we gave them an iPhone App that used GPS and Augmented Reality to plot a romantic, candle lit rendezvous for their lover, recreating the Moccona TVC in their own world. The result? They loved it! From the campaign page click the iPhone link to watch video.