Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Mobile Applications and other Downloadable Tools
SCHICK SHAVE O MATIC
ENERGIZER
SCHICK QUATTRO FREESTYLE		 JWT SYDNEY AUSTRALIA
Short List
THIS V THAT
TEDXSYDNEY
TEDXSYDNEY		 WILL O'ROURKE AUSTRALIA
Bronze
PEDIGREE DOG-A-LIKE
MARS PETCARE
MOBILE APP		 WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA

Gold Spike
DIGITAL TRYOUT
ADIDAS JAPAN
ADIDAS BASEBALL		 TBWA\HAKUHODO Tokyo JAPAN
Bronze
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES
FORCE RECRUITMENT		 HAKUHODO Tokyo JAPAN
Bronze
TABIO SLIDE SHOW
TABIO
LEGWEAR		 TAIYO KIKAKU Tokyo JAPAN
Bronze
IMPULSE SAVER
WESTPAC
WESTPAC BRAND		 COLENSO BBDO Auckland NEW ZEALAND

Gold Spike
AXE AUTO ROMEO
UNILEVER
AXE BODYSPRAY		 BBH ASIA PACIFIC Singapore SINGAPORE
Bronze
A03 Viral Mobile & Messaging
THE UGLY SIDE OF BEAUTY
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS ASIA PACIFIC
ANIMAL CRUELTY CHARITY		 McCANN WORLDGROUP SINGAPORE SINGAPORE
Bronze
A04 Mobile Games
DIGITAL TRYOUT
ADIDAS JAPAN
ADIDAS BASEBALL		 TBWA\HAKUHODO Tokyo JAPAN
Bronze
GOLF ANYWHERE
THE HONGKONG & SHANGHAI BANKING
BANKING		 JWT/XM SINGAPORE SINGAPORE
Short List
A05 Integrated Mobile Campaigns
U-LATE HOTLINE
UA CINEMAS
U-LATE HOTLINE		 LEO BURNETT Hong Kong HONG KONG
Silver
CAPS UP FOR GRABS
COCA-COLA CHINA
COCA-COLA		 McCANN WORLDGROUP Hong Kong HONG KONG
Short List
SALUTE TRAINER
JAPAN MARITIME SELF-DEFENSE FORCES
FORCE RECRUITMENT		 HAKUHODO Tokyo JAPAN
Short List
NIKE SHOUT
NIKE
NIKE SHOUT		 OGILVY SINGAPORE SINGAPORE
Short List