Results and Effectiveness

In just a day, the ad was viewed 154,750 times. The brand got unprecedented visibility amongst the target audience and a lot of buzz was created about the product, as well as the company. Mission accomplished, we think.

Creative Execution

When someone clicked on President Obama's image tab on the website, a pane of Goldplus Bulletproof Glass rolled up in between him and the audience. This was a simple demonstration of the product and its benefit, Goldplus Bulletproof Glass 'works' as a screen between the person that is being protected and the rest of the world. Having this innovation which was possible to execute easily on a high traffic website meant the brand and the idea were seen by the maximum number of people, which was just what was required.

Insights, Strategy and the Idea

Our client, the Goldplus Group, wanted to raise awareness for their bulletproof glass amongst the target audience – celebrities and high net worth Individuals who have greater security needs. We decided the best way to catch their attention would be to get the world's most powerful man, President Barack Hussein Obama, to demonstrate Goldplus Bulletproof Glass. We timed this campaign to coincide perfectly with the President's visit to India on November 6th, 2010. So, on the day of the President's visit, every time someone clicked on his image tab on a website, a pane of Goldplus Bulletproof Glass rolled up in between him and the audience. This demonstrated that even the world's most powerful and well-protected man is vulnerable and Goldplus Bulletproof Glass can safeguard him during public appearances.