| Title | TICKER TAPE |
| Brand | GLAXOSMITHKLINE |
| Product / Service | PANADOL EXTRA |
| Category | A05. Best Use of Ambient Media: Large Scale |
| Entrant | GREY GROUP SINGAPORE, SINGAPORE |
| Entrant Company: | GREY GROUP SINGAPORE, SINGAPORE |
| Advertising Agency: | GREY GROUP SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Ali Shabaz | Grey Group Singapore | Chief Creative Officer |
| Joseph Cheong | Grey Group Singapore | Head of Copy |
| Ang Sheng Jin | Grey Group Singapore | Head of Art |
| Bobby Koh | Grey Group Singapore | Production Manager |
| Ong Ai Mai | Grey Group Singapore | Senior Account Director |
| Hadi Ramdhan | PT. Infomedia Cipta Kreasitama | Production Services Manager |
| Slamet Sugyanto | PT. Atthaya Led Design | Production Manager |
The outdoor campaign was widely talked about online. Sales of Panadol Extra increased significantly.
Panadol Extra customised its own ticker tapes. They ran alongside actual stock market ticker tapes. Whenever there was bad share prices, there was always Panadol Extra to the rescue.
The stock market is a huge source of headaches. Every evening, the worst performers are reflected on stock market ticker boards. Panadol Extra seized the opportunity to provide some relief for the many sufferers.