| Title | STATISTICS |
| Brand | ESPN STAR SPORTS |
| Product / Service | ESPN HD |
| Category | A01. Best Use of Screens |
| Entrant | GREY GROUP SINGAPORE, SINGAPORE |
| Entrant Company: | GREY GROUP SINGAPORE, SINGAPORE |
| Advertising Agency: | GREY GROUP SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Ali Shabaz | Grey Group Singapore | Chief Creative Officer |
| Joseph Cheong | Grey Group Singapore | Head of Copy |
| Susie Sun | Grey Group Singapore | Art Director |
| Cheese Lim | Grey Group Singapore | Senior Account Executive |
| Ong Ai Mai | Grey Group Singapore | Senior Account Director |
| Frances Tan | Grey Group Singapore | Broadcast Producer |
| Yong | VHQ Post | Editor |
More than 100 million viewers in the region.
How do we generate awareness among viewers with HD TV to watch the games in HD? We hijack a game during halftime and showcase the details you can experience when the game is viewed in HD. The creative execution comes in form of a halftime stats, which is commonplace in any playoff or match. The statistics first reveal the usual analysis like number of goals, shots off target, ball possession, and then some additional, more interesting details of the games soon follows. Written in a tongue-in-cheek manner, these rather specific information are not only relevant to the game but cleverly highlight the benefit s of ESPN HD.
To differentiate ESPN HD from the other ESPN Star Sports channel by highlighting the clarity and details viewer can experience when they watch a game on ESPN HD.