| Title | COPS ON OATS |
| Brand | PEPSICO INDIA HOLDINGS |
| Product / Service | QUAKER OATS |
| Category | A06. Best Use of Special Events And Stunt/Live Advertising |
| Entrant | BBDO INDIA Gurgaon, INDIA |
| Entrant Company: | BBDO INDIA Gurgaon, INDIA |
| Advertising Agency: | BBDO INDIA Gurgaon, INDIA |
| Name | Company | Position |
|---|---|---|
| Josy Paul | BBDO India | Chief Creative Officer |
| Sandipan Bhattacharyya | BBDO India | Executive Creative Director |
| Arjuna Gaur | BBDO India | Associate Creative Director |
| Anunay Rai | BBDO India | Creative Director |
| Rakesh Ranjan | BBDO India | Art Director |
| Gurdev Singh | BBDO India | Visualiser |
| Rohina Katoch | BBDO India | Sr. Account Director - Planning |
| Ajai Jhala | BBDO India | Chief Executive Officer |
| Rajesh Sikroria | BBDO India | Vice President |
| Bhagyashree Navare | PEPSICO INDIA | Brand Team |
| Mallika Janakiraman | PEPSICO INDIA | Brand Team |
| Mary Varghese | PEPSICO INDIA | Brand Team |
| Pradeep Wadhwa | PEPSICO INDIA | Brand Team |
| Deepika Warrier | PEPSICO INDIA | Brand Team |
| Vidur Vyas | PEPSICO INDIA | Brand Team |
| Rajat Banerjee | PEPSICO INDIA | Brand Team |
| T M Narasimhan | PEPSICO INDIA | Brand Team |
| Shveta Sharma | PEPSICO INDIA | Brand Team |
We created history by being the first brand in India to have the Police force as its ambassadors. 600 cops participated in the program and became fitter crime fighters. The activity generated tremendous goodwill for the brand in the community. Put miscreants and rowdies on their toes.
A 30 day Quaker program with one aim - to get the Chennai Police heart healthy and fit. We tied up with doctors, nutritionists and physical trainers to run this intensive program across 5 major police stations in Chennai. Mornings started with Quaker Oats, which was followed up by a scientific regimen involving exercise, diet control and expert advice. We publicized the program through posters and PR across Chennai.
The brief: How do you find an exemplary demonstration of the benefits of consuming Quaker Oats. Insight: Fit cops are a rare sight in India and that has a direct implication on the crime rate. Strategy: A fit police force ensures a healthier society. The Idea: Become the first brand in the country to have the Police force as their brand ambassadors.