| Title | HANGOVER? QR CODE |
| Brand | OSOTSPA |
| Product / Service | HANG |
| Category | A04. Best Use of Ambient Media: Small Scale |
| Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Entrant Company: | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Advertising Agency: | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Media Agency: | ALPHA 245 Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Keeratie Chaimoungkalo | The Leo Burnett Group Thailand | Executive Creative Director |
| Sompat Trisadikun | The Leo Burnett Group Thailand | Executive Creative Director |
| Paruj Daorai | The Leo Burnett Group Thailand | Creative Director |
| Piti Pongrakananon | The Leo Burnett Group Thailand | Art Director |
| Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
| Santi Tubtimtong | The Leo Burnett Group Thailand | Copywriter |
| Chatchai Butsabakorn | The Leo Burnett Group Thailand | Copywriter |
| Paruj Daorai | The Leo Burnett Group Thailand | Copywriter |
| Thipayachand Hasdin | The Leo Burnett Group Thailand | Account Supervisor |
Together with PR activities at the nightclubs to promote the website, we achieved 54% more traffic to our website than our targeted expectation. Over 60% of our visitors spend more than 10 minutes on our website.
The normal practice for every Thais before entering night clubs is to be stamped a night club's logo on their arm. So we created a rubber stamp with our site's QR Code and headline, Hangover?, underneath. It would be stamped on everyone at entrances of night clubs.
Insight: Most night club goers are drinkers. And feeling hangover is something they get used to. Strategy & Idea: Instead of using traditional mediums, we chose to intercept our prospects at the most relevant places, night clubs and bars. With limited budget, we can achieve greater result promoting our website.