| Title | OH SHIT PROMOTION! |
| Brand | WASH MANIA CARWASH |
| Product / Service | WASH MANIA CARWASH |
| Category | A04. Best Use of Ambient Media: Small Scale |
| Entrant | DRAFTFCB Bangkok, THAILAND |
| Entrant Company: | DRAFTFCB Bangkok, THAILAND |
| Advertising Agency: | DRAFTFCB Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Warawut Kaennakham | DRAFTFCB (Thailand) Ltd. | Executive Creative Director |
| Kittiphan Palmoke | DRAFTFCB (Thailand) Ltd. | Executive Creative Director |
| Sorasak Buranasompop | DRAFTFCB (Thailand) Ltd. | Creative Director |
| Worachai Wongassaphaiboon | DRAFTFCB (Thailand) Ltd. | Copywriter |
| Peeravit Pansuwan | DRAFTFCB (Thailand) Ltd. | Art Director |
| Apirak Apisarnthanarak | DRAFTFCB (Thailand) Ltd. | Planner |
| Suangkanok Chantrasoongnoen | DRAFTFCB (Thailand) Ltd. | Account Supervisor |
| Janthima Siravut | DRAFTFCB (Thailand) Ltd. | Account Director |
| Sun House Co., Ltd. | Production | |
| Cubic Studio | Production |
The campaign used the insight of the annoyance car owners feel when they see bird droppings on their cars.
A vacuum sticker, which looked like a freshly laid bird dropping, was placed onto the windshield of parked cars. When the driver returned, anger turned to joy when they read the message: “LUCKY!!! 50% OFF NOW WASH MANIA CAR WASH TEL. 081 936 0886”
In Bangkok the car wash business is highly competitive so Wash Mania launched a promotion campaign in order to bring new customers to the Wash Mania Car Wash!