Results and Effectiveness

The efforts was well received by major retailers, who have long encouraged advertisers to create engaging,less passive point-of-sale materials. Lifestyle magazine editors have also welcomed a 3D fashion editorial concept. To date, Champion Infinity's single-minded proposition of superior technology has generated a 3.7% incerease in trial and improved its repeat purchase rate by 37%.

Creative Execution

Initially, we created a series of large 3D in-store ads that showed stains being lifted off from clothes. It was a simple way to explain Champion Infinity's complex stain cleaning power to the buying public. The 3D concept will also appear as multi-page fashion editorials in leading lifestyle magazines. Other channels for the idea are currently in the works.

Insights, Strategy and the Idea

Champion, a local brand has recently launched Champion Infinity a powerful detergent geared towards loyal Ariel users, consumers that are known to put a premium on their detergents cleaning power. Champion Infiintiy is backed by state of the art cleaning technology. The idea was virtually demonstrate Champion Infinity's complex technology in a simple way. The renewed interest in 3D technology gas allowede us to do just this.