| Title | EMOBOT |
| Brand | SINGAPORE HEALTH PROMOTION BOARD |
| Product / Service | MENTAL WELLNESS |
| Category | A08. Best Use of Social Media Marketing |
| Entrant | OGILVY SINGAPORE, SINGAPORE |
| Entrant Company: | OGILVY SINGAPORE, SINGAPORE |
| Advertising Agency: | OGILVY SINGAPORE, SINGAPORE |
| Media Agency: | MINDSHARE SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| STEVE BACK | OGILVY SINGAPORE | CHIEF CREATIVE OFFICER |
| ROBERT GAXIOLA | OGILVY SINGAPORE | EXECUTIVE CREATIVE DIRECTOR |
| TROY LIM | OGILVY SINGAPORE | CREATIVE DIRECTOR |
| JON LOKE | OGILVY SINGAPORE | CREATIVE DIRECTOR |
| ADRIAN YEAP | OGILVY SINGAPORE | COPYWRITER |
| TROY LIM | OGILVY SINGAPORE | COPYWRITER |
| CINZIA CROCIANI | OGILVY SINGAPORE | ART DIRECTOR |
| JON LOKE | OGILVY SINGAPORE | ART DIRECTOR |
| ANDREW TAN | OGILVY SINGAPORE | ILLUSTRATOR |
| KIM TAN | OGILVY SINGAPORE | ACCOUNT MANAGER |
| JAMIE TANG | OGILVY SINGAPORE | ACCOUNT MANAGER |
| HARISH NAMBIAR | OGILVY SINGAPORE | ACCOUNT MANAGER |
| SHIRLEY TAY | OGILVY SINGAPORE | ACCOUNT SUPERVISOR |
| SAN SAN YAP | OGILVY SINGAPORE | DIGITAL CONSULTANT |
In just 4 months, 66,835 teenagers found a song for their emotions. Health Promotion Board's youth portal, where tips on how to cope with stress were shared, saw over 1,000% increase in the number of visitors. Through the power of music, our youth are now tuning in to their emotions - one song at a time.
In a partnership between Universal Music and the Health Promotion Board, we created a social media platform that could translate youth's emotions into a language anyone can understand - music.
When more and more teennagers turned to self-mutilation, violence and even suicide as an outlet for their feelings, the Singapore Health Promotion Board had to step in. Fact is teenagers who share their feelings and problems are less likely to hurt themselves. So we needed to find a way to get them to open up and unbottle their feelings.