|Title||CAREER POSITIONING SYSTEM|
|Product / Service||IKEA RECRUITMENT|
|Category||A03. Best Use of Outdoor|
|Entrant||THE MONKEYS Sydney, AUSTRALIA|
|Entrant Company:||THE MONKEYS Sydney, AUSTRALIA|
|Advertising Agency:||THE MONKEYS Sydney, AUSTRALIA|
|Media Agency:||MATCH MEDIA Surry Hills, AUSTRALIA|
|Justin Drape||Three Drunk Monkeys||Executive Creative Director|
|Scott Nowell||Three Drunk Monkeys||Executive Creative Director|
|Justin Drape||Thee Drunk Monkeys||Creative Director|
|Scott Dettick||Three Drunk Monkeys||Art Director|
|Jasun Vare||Three Drunk Monkeys||Copywriter|
|Carolyn Contois||Three Drunk Monkeys||Group Account Director|
|Ted Bergeron||Three Drunk Monkeys||Account Manager|
|Astrid Jones||Three Drunk Monkeys||Account Director|
A total of 4285 applications were received, 450% above client objectives, resulting in 100% of openings filled (280 placements).
A GPS-enabled mobile billboard drove around neighbouring suburbs and relayed Google Maps data to a display screen, constantly updating the time and walking distance to the new store. Through this single execution, each potential candidate was given a highly personalized, compelling motivation to consider a career at IKEA.
In 2011 IKEA will open a new store in Springvale, Australia. Thousands of applications were sought to fill job openings within the new super store. With a limited budget, we decided to use localized outdoor to focus on the benefit of living so close to work.