|Title||BATES COMBAT GAME|
|Product / Service||BATES TAIWAN|
|Category||B04. Business Equipment & Services|
|Entrant||BATES TAIWAN Taipei, CHINESE TAIPEI|
|Entrant Company:||BATES TAIWAN Taipei, CHINESE TAIPEI|
|Advertising Agency:||BATES TAIWAN Taipei, CHINESE TAIPEI|
|Richard Yu||Bates Taiwan||Executive Creative Director|
|Richard Yu||Bates Taiwan||Creative Director|
|Kurt Lin||Bates Taiwan||Creative Director|
|Richard Yu||Bates Taiwan||Art Director|
|Kurt Lin||Bates Taiwan||Art Director|
|Carrie Ning||Bates Taiwan||Art Director|
|Titan Tsai||Bates Taiwan||Art Director|
|Zoe Huang||Bates Taiwan||Copy Writer|
|Akira Chen||Inspire Digital||Creative Director|
|Allen Lo||Inspire Digital||Senior Art Director|
|Jojo Chen||Inspire Digital||Senior Programmer|
The idea is welcomed by clients. Most of our clients are impressed by it, 60% of them think this is very interesting and inspired them to plan a digital campaign in the future. Even more, we got some new business inquiries.
Our idea is: Bates’ brain is the weapon. We found “gaming” is the best medium to deliver our message in an entertaining way: getting through challenges with our brain. We created the Bates combat game, the theme of it is to address: Use the brains to solve challenges. By re-creating the brains as characters from each team member, with the expertise and models. We addressed the most seen challenges while working with clients: With limited budget、For urgent cases、 criteria and formats、seeing everything impossible Through this entertaining game, we expect our clients to realize that by working with your agency closely; your brand can access success.
Every year clients get the greeting cards from their agencies. But all of them are pretty much the same. Bates Taiwan wants to give our New Year’s greetings in a different way in 2011. We would like to impress our clients in an interesting way, to realize the concept of “Use your agencies’ brain well, and your brand will access success”.