Results and Effectiveness

The buzz we created was very well received by the public and they gave us their full support, making over 2800 donations in just one week. More than enough items for our first 8 visits to the children’s welfare homes.

Creative Execution

We created the Rainbow Project. Where we collected children’s items and delivered them to children’s welfare homes in an inspirational way. With the help of real rainbows. We created the buzz for this charity event by creating real rainbow installations, Which captured the imagination of everyone via an internet film of our first Rainbow Project delivery as well as actual rainbow installations in outdoor venues. The rainbows symbolized to the children that if we can do the impossible by delivering a rainbow, anything in life is possible for them.

Insights, Strategy and the Idea

We are Asian Tigers a moving company helping thousands of families move to new homes each year. We created the Rainbow Project, where we collected children’s items and deliver them to children’s welfare homes in an inspirational way. The objective was to get the public to know of our charity efforts and donate their items accordingly, on top of the donations from our moving clients. The insight here is most people are quite wary of public charity donation drives. So we wanted to do something a little more eye catching by creating the rainbows. It is relevant because the general public and our moving clients will feel good about our company as a whole, and at the same time know that we have the capability to deliver just about anything, even a rainbow.