Gold Spike
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Product / ServiceKRUHA
CategoryA04. Best Use of Ambient Media: Small Scale
EntrantJWT Jakarta, INDONESIA
Entrant Company:JWT Jakarta, INDONESIA
Advertising Agency:JWT Jakarta, INDONESIA


Name Company Position
Ivan Hady Wibowo JWT Executive Creative Director
Anton Santosa JWT Associate CD/Copywriter
Leonard Wiguna JWT Associate CD/Art Director
Nina Rakhmatika JWT Executive Producer
Yutha Oktavina JWT Producer
Budi Mulianto JWT Print Producer
Reza Fitriano JWT Group Account Director
Sherly Basri JWT Associate Account Director
Louise Corputty JWT Sr. Account Executive
Putra Arradin Kemistry Director
Anna Kemistry Producer

Results and Effectiveness

For the first time this issue was being openly discussed – in the media on blogs and chat rooms - even top celebrities joined in the discussion. The number of callers converting to donors increased 50 fold with the funds being used for procuring hundreds of water filters. People are also starting to make petitions to the government to take action.

Creative Execution

A specially built projector with motion and time controller installed in hundreds of public toilets. Whenever people wash their hands a video of a child and mother with a baby is projected into the trough creating a clear reminder that many people have no choice but to drink unclean water

Insights, Strategy and the Idea

87% of the Indonesian population has no access to clean water. Even public tap water is unsafe to drink. Poor sanitation and unclean water is responsible for 80% of all sickness and disease, killing more than 136 children every day. Despite the staggering statistics and widespread scale of the problem very little has been done to address the issue. Affluent Indonesians buy bottled water-the rest are left to fend for themselves. We wanted to raise the profile of this problem in a very public and provocative way-to get people talking about the issue and hopefully drive action from the government