Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Best Use of Screens
KT IPHONE FILM PROJECT
KT
IPHONE		 INNOCEAN WORLDWIDE Seoul KOREA
Short List
SURF EXCEL LITTLE BIG FILM MAKER
HINDUSTAN UNILEVER
FABRIC WASH		 MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Short List
SILENT NATIONAL ANTHEM
RELIANCE MEDIA WORKS
BIG CINEMA		 MUDRA COMMUNICATIONS Mumbai INDIA
Bronze
SNAPS
NESTLÉ
KIT KAT		 JWT MANILA THE PHILIPPINES ZENITHOPTIMEDIA Makati THE PHILIPPINES

Gold Spike
THE SPORTS SYNCHROMMERCIAL
OKINAWA SEIFUN
FOOD PRODUCTS		 DENTSU Tokyo JAPAN

Gold Spike
A02 Best Use of Magazines/Newspapers
YOUR HAPPY NEWS IS OUR TOP STORY
IWATE NIPPO
IWATTE		 HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN
Short List
SPRING LAMB: DEDICATED FOLLOWER OF FASHION
MEAT AND LIVESTOCK AUSTRALIA
LAMB		 UM Sydney AUSTRALIA UM Sydney AUSTRALIA
Short List
TIMES OF INDIA INNOVATION
MARICO
SAFFOLALIFE		 McCANN WORLDGROUP Mumbai INDIA MADISON COMMUNICATIONS Mumbai INDIA
Silver
THE HANDWRITTEN NEWSPAPER
HANVON
TOUCHPAD (TABLET PC)		 MAXUS CHINA Shanghai CHINA MAXUS Beijing CHINA

Gold Spike
A03 Best Use of Outdoor
NIKE SHOUT
NIKE
NIKE BRAND		 OGILVY SINGAPORE SINGAPORE NEO@OGILVY Singapore SINGAPORE
Short List
18-BUTTON REDEMPTION MACHINE
McDONALD'S RESTAURANTS HONG KONG
18-NUGGET `SHARE BOX'		 DDB GROUP HONG KONG HONG KONG OMD HONG KONG HONG KONG
Short List
LIVING BILLBOARD
THE COCA-COLA EXPORT CORPORATION
COCA-COLA		 McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES STARLINK Makati City THE PHILIPPINES
Bronze
THE UGLY SIDE OF BEAUTY
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS ASIA PACIFIC
ANIMAL CRUELTY CHARITY		 McCANN WORLDGROUP SINGAPORE SINGAPORE UM Singapore SINGAPORE
Bronze
A04 Best Use of Ambient Media: Small Scale
SUSHI TRAIN
JAPAN APPEAL
JAPAN RELIEF FUNDRAISER		 JWT SYDNEY AUSTRALIA
Bronze
DISAPPEARING DISCOUNTS
R I AYURVEDA RESEARCH LABS
LASS NATURAL COSMETICS		 MUDRA COMMUNICATIONS Mumbai INDIA
Bronze
MUSICAL FITTING ROOMS
STARHUB
ONLINE MUSIC STORE		 DDB GROUP SINGAPORE SINGAPORE
Silver
STORIES FROM THE STREET
MELBOURNE WRITERS FESTIVAL
2010 MELBOURNE WRITERS FESTIVAL		 JWT Melbourne AUSTRALIA
Silver
WATER THAT KILLS
KRUHA
KRUHA		 JWT Jakarta INDONESIA

Gold Spike
A05 Best Use of Ambient Media: Large Scale
THE LOVER'S FORTUNE TELLER
DUREX
DUREX RANGE		 OGILVY ACTION Taipei CHINESE TAIPEI
Short List
ART FOR THE PRICE OF EVERYDAY ITEMS
ZENDAI ART SUPERMARKET
ZENDAI ART SUPERMARKET		 DDB CHINA GROUP Shanghai CHINA HUARUN MEDIA Shanghai CHINA
Silver
THE POWERADE CHALLENGE
COCA-COLA OCEANIA
POWERADE		 NAKED COMMUNICATIONS Auckland NEW ZEALAND IKON COMMUNICATIONS Auckland NEW ZEALAND
Silver
THE SKATE WASH DENIM
METERS\BONWE
FASHION & ACCESSORIES		 JWT ALWAYS Shanghai CHINA
Silver
DISPOSABLE FOREST
GREENPEACE
GREENPEACE		 OGILVY BEIJING CHINA

Gold Spike
A06 Best Use of Special Events And Stunt/Live Advertising
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE		 BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA
Short List
PC MISSING
NOKIA INDIA
NOKIA N8		 MAXUS INDIA Gurgaon INDIA MAXUS INDIA Gurgaon INDIA
Short List
BREAK UP
NATIONAL AUSTRALIA BANK
NATIONAL AUSTRALIA BANK		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
CALL FROM THE FUTURE
AVIVA LIFE INSURANCE COMPANY INDIA
AVIVA CHILD PLANS		 BBDO INDIA Gurgaon INDIA
Bronze
FASHION LAUNDRY
PROCTER & GAMBLE
ARIEL		 ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
Silver
BIG STAIN
PROCTER & GAMBLE
ARIEL		 SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA

Gold Spike
THE 250KM WAVE
KYUSHU RAILWAY COMPANY
KYUSHU SHINKANSEN(KYUSHU BULLET TRAIN)		 DENTSU Tokyo JAPAN

Gold Spike
A07 Best Use of Digital Media in Online Advertising
CAPS UP FOR GRABS
COCA-COLA (CHINA) COMPANY
COCA-COLA		 McCANN WORLDGROUP Hong Kong HONG KONG UM Hong Kong HONG KONG
Short List
UNLEARNING TO EDUCATE
PROCTER & GAMBLE
SHIHSKA - A CSR INITIATIVE		 MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
Silver
MAKE IT EVEN BETTER WITH THE KING
BURGER KING SINGAPORE
BURGER KING		 PUBLICIS SINGAPORE SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
Silver
KUTSUKASU
ADIDAS JAPAN
ADIDAS RUNNING		 TBWA\HAKUHODO Tokyo JAPAN

Gold Spike
A08 Best Use of Social Media Marketing
INTELLIGENCE THAT WINS WARS
ACTIVISION
CALL OF DUTY BLACK OPS		 MEC Sydney AUSTRALIA MEC Sydney AUSTRALIA
Short List
CATS ON FACEBOOK
CAT SOCIETY (HONG KONG)
ADOPTION SERVICE		 LEO BURNETT Hong Kong HONG KONG
Short List
WHISKAS PLEDGE
MARS AUSTRALIA
WHISKAS		 STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA
Short List
REAR VIEW GIRLS
LEVI STRAUSS & CO, SAN FRANCISCO
LEVI'S CURVE ID JEANS		 COLENSO BBDO Auckland NEW ZEALAND
Bronze
DELAY THE WORK DAY
361
SPORTSWEAR BRAND		 OGILVY SHANGHAI CHINA
Bronze
A TOWN CALLED SPEEDKILLS
TRANSPORT ACCIDENT COMMISSION
RURAL SPEEDING		 NAKED COMMUNICATIONS Sydney AUSTRALIA

Gold Spike
B01 Corporate Information
LIVING BILLBOARD
THE COCA-COLA EXPORT CORPORATION
COCA-COLA		 McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES STARLINK Makati City THE PHILIPPINES
Short List
ANALYTICS WITHOUT THE ANALYTICS
IBM
IBM		 OGILVY BEIJING CHINA
Bronze
SOLES WITH SOULS
JK TYRE & INDUSTRIES
TYRE		 CONTRACT ADVERTISING INDIA Gurgaon INDIA

Gold Spike
B02 Consumer Products
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG
NEW YORK BURGER		 DDB GROUP HONG KONG HONG KONG OMD HONG KONG HONG KONG
Short List
SPRING LAMB: DEDICATED FOLLOWER OF FASHION
MEAT AND LIVESTOCK AUSTRALIA
LAMB		 UM Sydney AUSTRALIA UM Sydney AUSTRALIA
Short List
THE QR-CODE SCALP
CLEAR SHAMPOO
SHAMPOO		 LOWE Bangkok THAILAND
Short List
DO THE WRITE THING
HANVON
TOUCHPAD		 JWT BEIJING CHINA MAXUS CHINA Shanghai CHINA
Short List
WHISKAS PLEDGE
MARS AUSTRALIA
WHISKAS		 STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA
Short List
VICKS CJ HUNT
PROCTER & GAMBLE
P&G VICKS		 MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
Bronze
PLAY THE REAL THING
NIKE JAPAN
NIKE FIVE		 BEACON COMMUNICATIONS Tokyo JAPAN
Bronze
SURF EXCEL LITTLE BIG FILM MAKER
HINDUSTAN UNILEVER
FABRIC WASH		 MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Silver
FASHION LAUNDRY
PROCTER & GAMBLE
ARIEL		 ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
Silver
BIG STAIN
PROCTER & GAMBLE
ARIEL		 SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA

Gold Spike
B03 Consumer Services
ART FOR THE PRICE OF EVERYDAY ITEMS
ZENDAI ART SUPERMARKET
ZENDAI ART SUPERMARKET		 DDB CHINA GROUP Shanghai CHINA HUARUN MEDIA Shanghai CHINA
Short List
EXPLORER'S JOURNAL
SILKAIR SINGAPORE
SILKAIR AIRLINES		 JWT/XM SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
Bronze
BREAK UP
NATIONAL AUSTRALIA BANK
NATIONAL AUSTRALIA BANK		 CLEMENGER BBDO MELBOURNE AUSTRALIA

Gold Spike
B04 Business Equipment & Services
BEING YOUR TRUE BUSINESS PARTNER
DELL INDIA
DELL SME FORUM		 MEDIACOM Bangalore INDIA MEDIACOM Bangalore INDIA
Short List
THE HANDWRITTEN NEWSPAPER
HANVON
TOUCHPAD (TABLET PC)		 MAXUS CHINA Shanghai CHINA MAXUS Beijing CHINA
Silver
B05 Public Service, Charity & Fund Raising
VOLUNTEER INFORMATION PROJECT
VOLUNTEER WORKERS
VOLUNTEER INFORMATION - JAPAN EARTHQUAKE		 JAPAN VOLUNTEER INFORMATION STATION Tokyo JAPAN
Bronze
THE UGLY SIDE OF BEAUTY
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS ASIA PACIFIC
ANIMAL CRUELTY CHARITY		 McCANN WORLDGROUP SINGAPORE SINGAPORE UM Singapore SINGAPORE
Silver
THE ORGAN STORY
TRUE CORPORATION PUBLIC CO.
LET THEM SEE LOVE CAMPAIGN		 THE LEO BURNETT GROUP THAILAND Bangkok THAILAND

Gold Spike
DISPOSABLE FOREST
GREENPEACE
GREENPEACE		 OGILVY BEIJING CHINA

Gold Spike
C01 Integrated Media Campaign
PAINTING THE TOWN
DULUX
PAINT		 MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
Short List
LYNX LODGE
UNILEVER
LYNX		 UM Sydney AUSTRALIA UM Sydney AUSTRALIA
Short List
BIG STAIN
PROCTER & GAMBLE
ARIEL		 SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Short List
REXONA POLICE
UNILEVER HK
REXONA DEODORANT		 PHD HONG KONG HONG KONG PHD HONG KONG HONG KONG
Short List
WARNIE CHICKEN BITES
MCDONALD'S
SUMMER CHICKEN RANGE		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
Short List
THE POWERADE CHALLENGE
COCA-COLA OCEANIA
POWERADE		 NAKED COMMUNICATIONS Auckland NEW ZEALAND IKON COMMUNICATIONS Auckland NEW ZEALAND
Bronze
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE		 BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA

Gold Spike
3D EXPERIENCE
AUDI INDIA
AUDI A8		 CREATIVELAND ASIA Mumbai INDIA
Grand Prix