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Title Brand Product / Service Entrant Company Location Production Company Location Award
A09 Retail Outlets, Fast Food Outlets & Restaurants
GROOVY
McDONALD'S PHILIPPINES / EVERYDAY McSAVERS 		LEO BURNETT MANILA Makati City THE PHILIPPINES FILMEX Makati City THE PHILIPPINES
B01 Internet Film
EXTRA THEMATIC CAMPAIGN
WRIGLEY / EXTRA SUGAR-FREE CHEWING GUM 		BBDO ASIA GZ CHINA MOVIOLA PRODUCTION Hong Kong HONG KONG
MOM'S FIVE CONUNDRUMS
FAMILY MART / FAMILY MART COFFEE 		JWT TAIWAN Taipei CHINESE TAIPEI INLY PRODUCTION Taipei CHINESE TAIPEI
LIP PRINT
FAMILY MART / FAMILY MART COFFEE 		JWT TAIWAN Taipei CHINESE TAIPEI INLY PRODUCTION Taipei CHINESE TAIPEI
A11 Publications & Media
MONDAYS SUCK
PACIFIC PUBLICATIONS / FAMOUS MAGAZINE 		BASHFUL Sydney AUSTRALIA BRILLIANT FILMS Sydney AUSTRALIA
A13 Business Equipment & Services
DELIVERY GUY
FEDEX / FEDEX 		BBDO GUERRERO Makati City THE PHILIPPINES PRODIGY Sydney AUSTRALIA
ZOMBIE
FEDEX / FEDEX 		BBDO GUERRERO Makati City THE PHILIPPINES PRODIGY Sydney AUSTRALIA
A15 Corporate Image
GIANT
PETRONAS / FESTIVE DEEPAVALI 		LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur MALAYSIA CHILLI PEPPER FILMS Petaling Jaya MALAYSIA
A03 Home Furnishing, Appliances, Maintenance & Household Products
CYCLIST
PIDILITE INDUSTRIES LIMITED / FEVICOL ADHESIVE 		OGILVY & MATHER Mumbai INDIA CORCOISE FILMS Mumbai INDIA
Short List
A10 Sports, Entertainment, Travel & Leisure
SEMENTERYO
CINEMANILA INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES FILMEX Makati City THE PHILIPPINES
Bronze Spike
A12 Financial Products & Services
YOU FIRST
TATA CAPITAL LIMITED / FINANCIAL COMPANY 		LEO BURNETT INDIA Mumbai INDIA RISING SUN FILMS Mumbai INDIA
DEBT THERAPIST
KONEW FINANCIAL EXPRESS / FINANCIAL SERVICES 		DENTSU HONG KONG HONG KONG COT FILMS Hong Kong HONG KONG
B01 Internet Film
ONE WAY IN, ONE WAY OUT
TOYOTA / FJ CRUISER 		SAATCHI & SAATCHI Sydney AUSTRALIA @radical.media Sydney AUSTRALIA
A08 Cars & Automotive Services
ONE WAY IN, ONE WAY OUT
TOYOTA / FJ CRUISER 		SAATCHI & SAATCHI Sydney AUSTRALIA @radical.media Sydney AUSTRALIA
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
SHEEP
BAYER / FLU REMEDY 		BBDO CHINA Shanghai CHINA AUTUMN Shanghai CHINA
A01 Food Products
HAIR CUT
BRITANNIA INDUSTRIES / FOOD 		LOWE & PARTNERS SINGAPORE SINGAPORE RED ICE PRODUCTIONS Mumbai INDIA
MARRIAGE
BRITANNIA INDUSTRIES / FOOD 		LOWE & PARTNERS SINGAPORE SINGAPORE RED ICE PRODUCTIONS Mumbai INDIA
OIL
BRITANNIA INDUSTRIES / FOOD 		LOWE & PARTNERS SINGAPORE SINGAPORE RED ICE PRODUCTIONS Mumbai INDIA
REACH FOR THE STAR
BRITANNIA INDUSTRIES / FOOD 		LOWE & PARTNERS SINGAPORE SINGAPORE RED ICE PRODUCTIONS Mumbai INDIA
RESSELT PASS-FAIL
BRITANNIA INDUSTRIES / FOOD 		LOWE & PARTNERS SINGAPORE SINGAPORE RED ICE PRODUCTIONS Mumbai INDIA
SACHIN
BRITANNIA INDUSTRIES / FOOD 		LOWE & PARTNERS SINGAPORE SINGAPORE RED ICE PRODUCTIONS Mumbai INDIA
DRESS
PERFETTI VAN MELLE EXPORT FAR EAST JAPAN REPRESENTATIVE OFFICE/KRACIE FOODS / FRISK MINTS 		TBWA\HAKUHODO Tokyo JAPAN AOI ADVERTISING PROMOTION Tokyo / CAVIAR Tokyo JAPAN
LETTER
PERFETTI VAN MELLE EXPORT FAR EAST JAPAN REPRESENTATIVE OFFICE/KRACIE FOODS / FRISK MINTS 		TBWA\HAKUHODO Tokyo JAPAN AOI ADVERTISING PROMOTION Tokyo / CAVIAR Tokyo JAPAN
FRAGILE
PERFETTI VAN MELLE EXPORT FAR EAST JAPAN REPRESENTATIVE OFFICE/KRACIE FOODS / FRISK MINTS 		TBWA\HAKUHODO Tokyo JAPAN AOI ADVERTISING PROMOTION Tokyo / CAVIAR Tokyo JAPAN
A07 Miscellaneous
THINGS ARE ALWAYS CHANGING
PILOT CORPORATION / FRIXION GEL PENS 		DENTSU Tokyo JAPAN M-ONE PRODUCTIONS Tokyo JAPAN
A02 Beverages - Alcoholic & Non-Alcoholic
BOUNCINESS
MEI-CHAO / FRUIT & VEGETABLE VEGE-JUICE 		BATES TAIWAN Taipei CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
FIRMNESS
MEI-CHAO / FRUIT & VEGETABLE VEGE-JUICE 		BATES TAIWAN Taipei CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
RESONANCE
MEI-CHAO / FRUIT & VEGETABLE VEGE-JUICE 		BATES TAIWAN Taipei CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
A16 Public Service, Charity & Fund Raising
PREPARE MEN
FUKUOKA CITY SPORTS ASSOCIATION / FUKUOKA CITY MARATHON COMPETITION 2010 		DAIKO KYUSHU ADVERTISING Fukuoka JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
BREATHE
CARE AUSTRALIA / FUNDRAISING APPEAL 		DDB GROUP MELBOURNE AUSTRALIA @radical.media Sydney AUSTRALIA
CANTEEN
PADIBERAS NASIONAL BERHAD / FUNDRAISING INITIATIVE 		OGILVY & MATHER MALAYSIA Kuala Lumpur MALAYSIA SUPERWONDERFUL FILMS Kuala Lumpur MALAYSIA
A03 Home Furnishing, Appliances, Maintenance & Household Products
DREAM
HAIER JAPAN SALES CO. / FUTON DRUM WASHING MACHINE 		DENTSU INC KANSAI Osaka JAPAN DENTSU CREATIVE X INC. KANSAI Osaka JAPAN
B01 Internet Film
LEGO BLACK OPS
ACTIVISION / GAME PROMOTION 		MEC Sydney AUSTRALIA
A10 Sports, Entertainment, Travel & Leisure
LANE 1
DAIICHI SHOKAI CO. / GAMES MANUFACTURER 		ADK JAPAN Tokyo JAPAN TYO MONSTER Tokyo JAPAN
A15 Corporate Image
BENTO BOX
TOKYO GAS / GAS SUPPLIER 		DENTSU Tokyo JAPAN HORIPRO Tokyo JAPAN
A10 Sports, Entertainment, Travel & Leisure
SWIMMING POOL
MC NETWORKS JAPAN CO. / GINZA CALLA HAIR REMOVAL SALON 		DENTSU Tokyo JAPAN SPOON Tokyo JAPAN
A03 Home Furnishing, Appliances, Maintenance & Household Products
TETRIS
BOSCH HOME APPLIANCE / GLASS-DOOR REFRIGERATOR 		INTERONE CHINA Beijing CHINA WEAREFLINK Hamburg GERMANY
A11 Publications & Media
HIDE
GN INFOMEDIA PVT. / GNN NEWS 		WHAT THE HELL? New Delhi INDIA NIRVANA FILMS Bangalore INDIA
B01 Internet Film
TAB PLAY
GOOGLE JAPAN / GOOGLE CHROME 		HAKUHODO Tokyo JAPAN AOI ADVERTISING PROMOTION Tokyo JAPAN
AIR SKYDIVING
GOOGLE JAPAN / GOOGLE EARTH 		HAKUHODO Tokyo JAPAN AOI ADVERTISING PROMOTION Tokyo JAPAN
Silver Spike
SPACE TRIP WITH GOOGLE EARTH
GOOGLE JAPAN / GOOGLE EARTH 		HAKUHODO Tokyo JAPAN AOI ADVERTISING PROMOTION Tokyo JAPAN
Silver Spike
STREETVIEW ROAD RACE
GOOGLE JAPAN / GOOGLE STREETVIEW 		HAKUHODO Tokyo JAPAN AOI ADVERTISING PROMOTION Tokyo JAPAN
Silver Spike
A15 Corporate Image
SYMPHONY OF LIFE
THE ELECTRICITY GENERATING PUBLIC COMPANY / GREEN ENERGY MESSAGE 		TBWA\THAILAND Bangkok THAILAND THE FILM FACTORY LIMITED Bangkok THAILAND
A16 Public Service, Charity & Fund Raising
THE GUIDE DOG INTERVIEWS
GUIDE DOGS NSW/ACT / GUIDE DOGS CHARITY 		THE MONKEYS Sydney AUSTRALIA CURIOUS FILM Sydney AUSTRALIA
A02 Beverages - Alcoholic & Non-Alcoholic
BEER OF PERFECTION
DIAGEO KOREA / GUINESS 		TBWA\KOREA Seoul KOREA COUNT TO 13 Seoul KOREA
B01 Internet Film
NO. 596
HAAGEN-DAZS / HAAGEN-DAZS 		BATES TAIWAN Taipei CHINESE TAIPEI INLY PRODUCTION Taipei CHINESE TAIPEI
SUMMER
HAAGEN-DAZS / HAAGEN-DAZS 		BATES TAIWAN Taipei CHINESE TAIPEI INLY PRODUCTION Taipei CHINESE TAIPEI
A02 Beverages - Alcoholic & Non-Alcoholic
SUPER IN. SUPER OUT.
LION NATHAN / HAHN SUPER DRY BEER 		PUBLICIS MOJO Sydney AUSTRALIA MJZ Los Angeles USA
Short List
A01 Food Products
SUPER HALLS
CADBURY CO. / HALLS SOOTHER 		JWT BANGKOK THAILAND PHENOMENA Bangkok THAILAND
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
CLEANING LADY
SANITOL / HAND SANITIZER 		McCANN WORLDGROUP Mumbai INDIA GOOD MORNING FILMS Mumbai INDIA