SEE THE PERSON

Gold Spike

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TitleSEE THE PERSON
ClientSCOPE
Product/ServiceDISABILITY SERVICES
CategoryA16. Public Service, Charity & Fund Raising
EntrantLEO BURNETT Melbourne, AUSTRALIA
Entrant Company:LEO BURNETT Melbourne, AUSTRALIA
Advertising Agency:LEO BURNETT Melbourne, AUSTRALIA
Production Company:THE POUND Melbourne, AUSTRALIA

Brief Explanation

Scope's mantra is 'See the person, not the disability'. We chose local Melbourne band Rudely Interrupted, in which five of the six members live with physical and mental illness, to become our living, breathing demonstration. The musicians were our message, and we created a music video to encourage people to see the band's musical talent, not their disability. Moved by the music video, the public took it up on themselves to share it with others. To date the video has surpassed over 150,000 views. With 1000s of new viewers encountering the clip every week, it's something that will continue to grow and change perceptions forever.

Credits

Name Position
Jason Williams Executive Creative Director
Jason Williams Creative Director
Andrew Woodhead And Elle Bullen Copywriter
James Orr Art Director
Mandy Clems Agency Producer
Tov Belling Director
Sally Cunningham Account Manager