SILENT NATIONAL ANTHEM

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TitleSILENT NATIONAL ANTHEM
ClientRELIANCE MEDIA WORKS
Product / ServiceBIG CINEMA
CategoryA15. Corporate Image
EntrantMUDRA COMMUNICATIONS Mumbai, INDIA
Entrant Company:MUDRA COMMUNICATIONS Mumbai, INDIA
Advertising Agency:MUDRA COMMUNICATIONS Mumbai, INDIA
Production Company:CHROME PICTURES Mumbai, INDIA

Brief Explanation

Movie theatres in India are legally bound to play the national anthem before every show. It had become a blind spot. Could Big Cinemas transform it and create strong emotional engagement? The world’s first Silent National Anthem. We turned the National Anthem into a medium that carries the message of unity, to a country that often is divided by its 21 languages and thousands of dialects.

Credits

Name Position
Bobby Pawar Chief Creative Officer
Deepak Singh Creative Director
Bobby Pawar Copywriter
Deepak Singh Art Director
Tapan Sharma Agency Producer
Hemant Bhandari/Aaliyah Sen Sharma Producer
Amit Sharma Director