| Title | CHAIN REACTION |
| Brand | LG ELECTRONICS MOBILE COMMUNICATIONS |
| Product / Service | OPTIMUS BLACK VIRAL |
| Category | B01. Internet Film |
| Entrant | HS AD Seoul, KOREA |
| Entrant Company: | HS AD Seoul, KOREA |
| Advertising Agency: | HS AD Seoul, KOREA |
| Production Company: | HS AD Seoul, KOREA |
| Name | Position |
|---|---|
| Hynujong Lee | Chief Creative Officer |
| Bohyun Hwang | Executive Creative Director |
| Jeonghan Park | Creative Director |
| Yongjun Jung/Yunkyung Na | Copywriter |
| Sungmin Jang/Keunyoung Leem | Art Director |
| Keunyoung Leem | Agency Producer |
| Connie Park | Account Manager |
| Ryan Koo/Sungtan Leem | Planner |
Fun and eye-catching experimental situation with easy-to-understand flow backed up with addicting BGM. Show how LIGHT and SLIM the LG Optimus Black is. One way to show the USPs is to compare. LG Optimus Black is being tested under an experimental situation and compared. Viewership on Youtube: 43,854 (28.June)