| Title | THE EVOQUE EFFECT |
| Brand | LAND ROVER CHINA |
| Product / Service | RANGE ROVER EVOQUE |
| Category | B01. Internet Film |
| Entrant | WUNDERMAN, CHINA |
| Entrant Company: | WUNDERMAN, CHINA |
| Advertising Agency: | WUNDERMAN, CHINA |
| Production Company: | ATO ATO INTEGRATED MEDIA Shanghai, CHINA |
| Name | Position |
|---|---|
| Terrence Yuen | Executive Creative Director |
| May Liu | Copywriter |
| Daniel Ang | Art Director |
| Pornthip Suchanthabut | Account Supervisor |
| Gil Wadsworth | Producer |
| Huang Hui | Director |
| Apple Zhu | Account Manager |
| Bryce Whitwam | Planner |
"The Evoque Effect" is an online film split into 8 parts, supporting the upcoming global launch of the new Range Rover Evoque reaching out to a younger, more online, target consumer. The 8-part action mini-series utilizes a unique combination of comic book style illustrations interwoven with live action film, never before seen in China. Viewers will follow the story of a young architect who faces endless challenges as he battles to finish his design for an architectural competition. To increase engagement and dialogue, viewers will be able to share content through China's major social media channels. iPhone, iPad and Android applications were also created.