THE HOWL AND THE FUSSYKET

TitleTHE HOWL AND THE FUSSYKET
BrandNESTLÉ PHILIPPINES
Product / ServiceNESTLÉ
CategoryB02. Other Screens
EntrantPUBLICIS MANILA Makati City, THE PHILIPPINES
Entrant Company:PUBLICIS MANILA Makati City, THE PHILIPPINES
Advertising Agency:PUBLICIS MANILA Makati City, THE PHILIPPINES
Production Company:STRAIGHT SHOOTERS MEDIA Makati City, THE PHILIPPINES

Credits

Name Position
Marlon N. Rivera Chief Creative Officer
Jayel Ladioray Creative Director
Mike Luchico/Trina Martirez Copywriter
Barbie Penalba/Mary Velmonte/Kitty Almazan Art Director
Jem Lim/Dino Dela Rama Agency Producer
Laurie Lee Account Supervisor
Sandra Puno/Leslie Go Alcantara Advertiser's Supervisor
Madonna Tarrayo Producer
Chris Martinez Director
Ike Veneracion Editor
Hit Productions Sound Design/Arrangement
Kahlil Refuerzo Music
Abby Nicolas/Hannah Poblador/Zion Aquino Account Manager
Gary Gardoce Director Of Photography

Brief Explanation

8-year old Aaron is dead set on winning the Grand Prize in his 2nd Grade declamation contest. He is determined to win despite his obvious “f” and “p” speech defect, a proclivity common amongst some Filipinos to interchange the pronunciation of English words with the letters “f” and “p”. His mother takes an active albeit humorous role in preparing him for the competition. This is a story of perseverance, family unity, and the real meaning of triumph and possibly the “Rocky” of all declamation contests!