Brief Explanation

Heineken decided to create a concert that would make the audience be a part of the experience. Weeks before the event, 2 viral short films with the same story line but different point of view were seen by thousands in Bangkok. Shot by famous director, the story is about match fixing boxing. The boxer disobeys a young mafia, who is also his close childhood friend, and runs away to to work on stage for the Heineken concert. From the Mafia's view, he has no choice but to threatens the boxer to go along, but was betrayed when he didn't go thru with the plan prepares to kill him in the Heineken concert. The concert show started and mid way, the audience saw a man running up on stage while the concert was still heppening, the exact same part of the movie when the boxer was running away from the mafia. Suddenly, there was a gun shot! The Boxer collapsed and we heard screams from the audience. Light go out. CUT! Lights go back on and it was in fact the director filming the ending. Capturing real intense emotion from the audience watching the concert. The footages were immediately edited in a van and quickly released the final third film on facebook.