| Title | WHAT MAKES A MASTERPIECE? |
| Brand | SC GLOBAL DEVELOPMENTS |
| Product / Service | PROPERTY DEVELOPER |
| Category | A15. Corporate Image |
| Entrant | TIMMERMANG & TANG ADVERTISING Singapore, SINGAPORE |
| Entrant Company: | TIMMERMANG & TANG ADVERTISING Singapore, SINGAPORE |
| Advertising Agency: | TIMMERMANG & TANG ADVERTISING Singapore, SINGAPORE |
| Production Company: | SHOOTING GALLERY ASIA Singapore, SINGAPORE |
| Name | Position |
|---|---|
| Christopher Yeo | Creative Director |
| Christopher Yeo | Copywriter |
| Shah | Art Director |
| Felicia Yeo | Agency Producer |
| Jane Seet | Account Supervisor |
| Freddy Kee (Executive Producer)/Leollyne Teng (Producer) | Producer |
| Willie Tang | Director |
| Darren | Editor |
| Vhq | Post Production |
| Sham | Cameraman |
| Sham | Lighting |
| Yo-Yo Ma/Bach: Cello Suite #1 In G - Prélude | Music |
| William Timmermann | Planner |
| Sham | Cinematographer |
| Sham | Director Of Photography |
| Vhq | EditingCompany |
The objective of this campaign is to convey SC Global’s brand values of originality, excellence and and continual innovation. Yo-Yo Ma’s values resonates with the company’s corporate philosophy and was thus hand-picked to personify the brand. In the commercial, he reflects on ‘What makes a Masterpiece’ while playing his cello, subtly communicating SC Global’s passion and commitment in creating original residential masterpieces.