Title | MASCOT |
Brand | VOLKSWAGEN |
Product / Service | PEOPLE'S CAR PROJECT |
Category | B01. Internet Film |
Entrant | PROXIMITY CHINA Shanghai, CHINA |
Entrant Company: | PROXIMITY CHINA Shanghai, CHINA |
Advertising Agency: | PROXIMITY CHINA Shanghai, CHINA |
2nd Advertising Agency: | GOODSTEIN & PARTNERS, CHINA |
Production Company: | CONTRA SERVICE PRODUCTIONS CHINA Beijing, CHINA |
2nd Production Company: | WEAREFLINK Hamburg, GERMANY |
This Internet Film aired on the biggest Chinese Video Platforms to drive traffic to Volkswagen's 'People's Car Project' - www.zaoche.cn. A project that inspires people to come up with new ideas about cars and mobility. The result will be a new car, the first Volkswagen created by the people for the people. 'Mascot' is a film out of a series to spark people's imagination to create their own car ideas. No matter how odd, which color, shape or function. A car can be anything.