Title | HAVELLS GEYSER POPCORN |
Brand | HAVELLS |
Product / Service | ELECTRICAL |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | LOWE & PARTNERS SINGAPORE, SINGAPORE |
Entrant Company: | LOWE & PARTNERS SINGAPORE, SINGAPORE |
Advertising Agency: | LOWE & PARTNERS SINGAPORE, SINGAPORE |
Production Company: | FOOTCANDLES Mumbai, INDIA |
Name | Position |
---|---|
Team Lowe Asia Pacific | Chief Creative Officer |
Team Lowe Asia Pacific | Executive Creative Director |
Team Lowe Asia Pacific | Creative Director |
Team Lowe Asia Pacific | Copywriter |
Team Lowe Asia Pacific | Art Director |
Team Lowe Asia Pacific | Agency Producer |
Team Lowe Asia Pacific | Account Supervisor |
Team Lowe Asia Pacific | Advertiser's Supervisor |
Team Lowe Asia Pacific | Account Manager |
Team Lowe Asia Pacific | Planner |
People do all kinds of things to save electricity – they might as well buy a Havells Geyser. With the objective to announce the entry of Havells into the Geyser segment, the communication introduces a new technology that saves the electricity. The campaign consists of two dramatised scenarios of over consumption of electricity in two TVCs, one showing a man staring at his TV, which is switched off and enacting various scenes to keep himself entertained. The purpose for him to do the same, is to save electricity while his geyser is warming water and consuming electricity. The other TVC shows the man, put popcorn inside his microwave and showing signals to switch it on, without actually putting it on. He tries to make sounds a microwave would make while it would actually be heating the popcorn. After a few seconds he’s shown, opening the microwave and taking it out, pretending its made. Both the TVCs end with the line, “Bijli Bachaani Hai?, Havells geyser laaye, aadhe unit mein 24 ghante paani garam rakhe” (Buy Havells to reduce the amount of electricity consumed).