HAVELLS GEYSER POPCORN

TitleHAVELLS GEYSER POPCORN
ClientHAVELLS
Product / ServiceELECTRICAL
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantLOWE & PARTNERS SINGAPORE, SINGAPORE
Entrant Company:LOWE & PARTNERS SINGAPORE, SINGAPORE
Advertising Agency:LOWE & PARTNERS SINGAPORE, SINGAPORE
Production Company:FOOTCANDLES Mumbai, INDIA

Brief Explanation

People do all kinds of things to save electricity – they might as well buy a Havells Geyser. With the objective to announce the entry of Havells into the Geyser segment, the communication introduces a new technology that saves the electricity. The campaign consists of two dramatised scenarios of over consumption of electricity in two TVCs, one showing a man staring at his TV, which is switched off and enacting various scenes to keep himself entertained. The purpose for him to do the same, is to save electricity while his geyser is warming water and consuming electricity. The other TVC shows the man, put popcorn inside his microwave and showing signals to switch it on, without actually putting it on. He tries to make sounds a microwave would make while it would actually be heating the popcorn. After a few seconds he’s shown, opening the microwave and taking it out, pretending its made. Both the TVCs end with the line, “Bijli Bachaani Hai?, Havells geyser laaye, aadhe unit mein 24 ghante paani garam rakhe” (Buy Havells to reduce the amount of electricity consumed).

Credits

Name Position
Team Lowe Asia Pacific Chief Creative Officer
Team Lowe Asia Pacific Executive Creative Director
Team Lowe Asia Pacific Creative Director
Team Lowe Asia Pacific Copywriter
Team Lowe Asia Pacific Art Director
Team Lowe Asia Pacific Agency Producer
Team Lowe Asia Pacific Account Supervisor
Team Lowe Asia Pacific Advertiser's Supervisor
Team Lowe Asia Pacific Account Manager
Team Lowe Asia Pacific Planner