| Title | SHEEP |
| Brand | BAYER |
| Product / Service | FLU REMEDY |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | BBDO CHINA Shanghai, CHINA |
| Entrant Company: | BBDO CHINA Shanghai, CHINA |
| Advertising Agency: | BBDO CHINA Shanghai, CHINA |
| Production Company: | AUTUMN Shanghai, CHINA |
| Name | Position |
|---|---|
| Leong Wai Foong | Chief Creative Officer |
| Kit Koh | Executive Creative Director |
| Ariel Chen | Creative Director |
| Lisa Wan | Copywriter |
| Jiang Pan | Art Director |
| Chris Lu | Agency Producer |
| Sharlene Wu | Account Supervisor |
| Han Bao | Producer |
| Roland Dan | Director |
| 30 Sec Post | Editor |
| Shanghai Film Dubbing Studio | Sound Design/Arrangement |
| Image-Effect | Animation |
| Rachel Tsai | Account Manager |
| Hans G.lopez-Vito | Planner |
| Lin Zheng Ying | Cinematographer |
| 30 Sec Post | EditingCompany |
In China, many people suffer cold has no choice but taking flu medication that will make them feel drowsy. "White & Black", one of the household flu remedy in China, introducing the new product "White Pill", with non-drowsiness formula. The creative idea is using sheep as creative device that symbolized drowsiness, and gave them an "evil" characteristic. The hero talent who is a white collar, took normal flu medicine is surrounded by the sheep, they try to hypnotic him and make him to sleep. By taking the new "White Pill", not only relieves him from cold symptoms, but also drives away the sheep. (drowsiness).