Product / ServiceFLU REMEDY
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantBBDO CHINA Shanghai, CHINA
Entrant Company:BBDO CHINA Shanghai, CHINA
Advertising Agency:BBDO CHINA Shanghai, CHINA
Production Company:AUTUMN Shanghai, CHINA

Brief Explanation

In China, many people suffer cold has no choice but taking flu medication that will make them feel drowsy. "White & Black", one of the household flu remedy in China, introducing the new product "White Pill", with non-drowsiness formula. The creative idea is using sheep as creative device that symbolized drowsiness, and gave them an "evil" characteristic. The hero talent who is a white collar, took normal flu medicine is surrounded by the sheep, they try to hypnotic him and make him to sleep. By taking the new "White Pill", not only relieves him from cold symptoms, but also drives away the sheep. (drowsiness).


Name Position
Leong Wai Foong Chief Creative Officer
Kit Koh Executive Creative Director
Ariel Chen Creative Director
Lisa Wan Copywriter
Jiang Pan Art Director
Chris Lu Agency Producer
Sharlene Wu Account Supervisor
Han Bao Producer
Roland Dan Director
30 Sec Post Editor
Shanghai Film Dubbing Studio Sound Design/Arrangement
Image-Effect Animation
Rachel Tsai Account Manager
Hans G.lopez-Vito Planner
Lin Zheng Ying Cinematographer
30 Sec Post EditingCompany