Short List
Product / ServicePASSAT
CategoryA08. Cars & Automotive Services
EntrantDDB Sydney, AUSTRALIA
Entrant Company:DDB Sydney, AUSTRALIA
Advertising Agency:DDB Sydney, AUSTRALIA
Production Company:THE SWEET SHOP Sydney, AUSTRALIA


Name Position
Dylan Harrison Executive Creative Director
Steve Wakelam Creative Director
Karen Ferry Copywriter
Adam Ledbury Art Director
Claire Seffrin Agency Producer
Nicole Taylor Account Supervisor
Claire Seffrin Producer
Steve Ayson Director
Elliott Wheeler, Turning Studios Music Composer
Dave Murphy Account Manager
Nick Andrews Planner
Danny Ruhlmann Director Of Photography
The Editors Editing Company

Brief Explanation

Volkswagen’s most premium and luxurious car, the 7th generation Passat has arrived in Australia. Designed to showcase its versatility to Australian business professionals, the new campaign explores the daily struggle of trying to cram in some play before work. With the car being the natural place where these two sides of life collide, the campaign tells the story of this frantic, often awkward, transformation from budgie smugglers to business suit.