WORD

ClientVOLKSWAGEN
ProductBRAND
EntrantDDB Sydney, AUSTRALIA
Type of EntryProduct & Service
CategoryA08. Cars & Automotive Services
TitleWORD
Product/ServiceBRAND
Entrant Company:DDB Sydney, AUSTRALIA
Advertising Agency:DDB Sydney, AUSTRALIA
Production Company:REVOLVER Sydney, AUSTRALIA

Brief Explanation

The story focuses on captured moments of everyday Australians having an instant of delight or surprise with a Volkswagen. A series of successive scenes showcases for example a mother of a group of friends cheering the towing of a boat, young books enthralled by the acceleration of a Golf R, a dog barking at the car's rear view camera, a bee buzzing against a windshield, children lulled to sleep on a long drive or a driver woken up by the car's fatigue detector to name but a few. In every case we catch a glimpse, a moment. The final scene sees a Volkswagen Golf parking itself. An older man sitting across the street is dumbfounded and exclaims “Well – bleep – me!”

Credits

Name Position
Dylan Harrison Executive Creative Director
Grant Mcaloon Creative Director
Steve Wakelam Copywriter
Steve Wakelam Art Director
Claire Seffrin Agency Producer
Michael Ritchie/Pip Smart Producer
Steve Rogers Director
Alexandre De Franceschi Editor
Fin Design Post Production
Patrice Bougouin Account Manager
Nick Andrews Planner
Simon Dugan Director Of Photography
Guillotine EditingCompany