Title | WORD |
Brand | VOLKSWAGEN |
Product / Service | BRAND |
Category | A08. Cars & Automotive Services |
Entrant | DDB Sydney, AUSTRALIA |
Entrant Company: | DDB Sydney, AUSTRALIA |
Advertising Agency: | DDB Sydney, AUSTRALIA |
Production Company: | REVOLVER Sydney, AUSTRALIA |
Name | Position |
---|---|
Dylan Harrison | Executive Creative Director |
Grant Mcaloon | Creative Director |
Steve Wakelam | Copywriter |
Steve Wakelam | Art Director |
Claire Seffrin | Agency Producer |
Michael Ritchie/Pip Smart | Producer |
Steve Rogers | Director |
Alexandre De Franceschi | Editor |
Fin Design | Post Production |
Patrice Bougouin | Account Manager |
Nick Andrews | Planner |
Simon Dugan | Director Of Photography |
Guillotine | EditingCompany |
The story focuses on captured moments of everyday Australians having an instant of delight or surprise with a Volkswagen. A series of successive scenes showcases for example a mother of a group of friends cheering the towing of a boat, young books enthralled by the acceleration of a Golf R, a dog barking at the car's rear view camera, a bee buzzing against a windshield, children lulled to sleep on a long drive or a driver woken up by the car's fatigue detector to name but a few. In every case we catch a glimpse, a moment. The final scene sees a Volkswagen Golf parking itself. An older man sitting across the street is dumbfounded and exclaims “Well – bleep – me!”