BELIEVE

TitleBELIEVE
ClientLION BREWERIES
Product / ServiceSTEINLAGER BEER
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantDDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Entrant Company:DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency:DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Production Company:ROBBERS DOG FILM Auckland, NEW ZEALAND

Brief Explanation

The last time the All Blacks won rugby’s biggest prize, Kiwi men all wore mullets and drank their beloved Steinlager from an iconic white can. DDB's big idea was to bring back the white can to remind the nation of those glory days. At the same time, we reinforced the amazing heritage Steinlager has with their unconditional support of the All Blacks through a new television commercial. Yes, the aim is to inevitably sell more Steinlager. But most of all, we hope with the return of the lucky white can, we can help return the silverware to its rightful place on Kiwi soil.

Credits

Name Position
Toby Talbot Executive Creative Director
Regan Grafton Creative Director
Paul Hankinson - Head Of Copy/Rory Mckechnie- Copy Writer Copywriter
Damian Galvin Art Director
Judy Thompson/Tania Jeram Agency Producer
Scott Wallace Account Supervisor
Danny Phillips Advertiser's Supervisor
Mark Foster Producer
Adam Stevens Director
Paul Maxwell Editor
Jon Cooper - The Coopers Of Franklin Rd Sound Design/Arrangement
Stefan Coory/Blockhead Post Production
Peter Van Der Fluit - Liquid Studios Music
Jonathan Rea Account Manager
Lucinda Sherborne/David Mcindoe Planner
Ginny Loane Director Of Photography
Andrew Beattie - Make Up Design/Prosthetics. Pete Ritchie/Toybox - Grade. Other Credits