WHAT WOMEN WANT, WOMEN GET

TitleWHAT WOMEN WANT, WOMEN GET
ClientBURGER KING SINGAPORE
Product / ServiceBURGER KING
CategoryA09. Retail Outlets, Fast Food Outlets & Restaurants
EntrantPUBLICIS SINGAPORE, SINGAPORE
Entrant Company:PUBLICIS SINGAPORE, SINGAPORE
Advertising Agency:PUBLICIS SINGAPORE, SINGAPORE
Production Company:SALT FILMS Singapore, SINGAPORE

Brief Explanation

The TV ad shows a young and empowered beauty enjoying BK Shots, the shareable twin burger with one in each hand. The burger’s characteristics of softness, juiciness, its non-threatening size (ideal for smaller appetites commonly observed in women), and shareable quality are being highlighted. She is surrounded by young men all trying to please her while vying for a chance to share the BK Shots with her. The woman is visibly delighted by the power of choice, being in control of the situation while possessing the ability to share. What women want, women get.

Credits

Name Position
Calvin Soh Chief Creative Officer
Jet Aw/Calvin Soh Copywriter
Karl Ng/Kris Ng Art Director
Lynn Cheng Agency Producer
Sancia Zheng Account Supervisor
Philip Ho Advertiser's Supervisor
Michelle Tan Producer
Desmond Tan Director
Teh Eng Yong Editor
Fuse Asia Sound Design/Arrangement
Vhq Post Singapore Post Production
Sharon Loh Cameraman
Ben Ong Lighting
S Science/Left On The Floor Music
Qianling Ang Planner
Sharon Loh Director Of Photography
Vhq Post Singapore EditingCompany