ARMPIT

TitleARMPIT
ClientEPS COMPANY
Product / ServicePPS BILL MANAGEMENT
CategoryA12. Financial Products & Services
EntrantDRAFTFCB HONG KONG, HONG KONG
Entrant Company:DRAFTFCB HONG KONG, HONG KONG
Advertising Agency:DRAFTFCB HONG KONG, HONG KONG
Production Company:OFF-LO-HI Hong Kong, HONG KONG

Brief Explanation

A girl is in the process of robbing a scissor shop. But she is busted, and when the police order her to put up her hands, a bunch of paper bills* sprout like hairs from her armpits. Their appearance at this most inopportune moment is clearly a source of great annoyance to her. * In English "Bill" means outstanding payment, but the same word is a homonym for a Chinese verb meaning “to burst out". The ad shows that annoying and inopportune bills are just like unwanted hairs. They appear abruptly and often at the worst imaginable times creating endless problems. Only with PPS can one get rid of these troubles and resume a normal, happy life.

Credits

Name Position
Iris Lo Executive Creative Director
Lofai Lo Creative Director
Joey Cheng/William Yip Copywriter
Raymond Ng/Buzz Kwok Art Director
Sherly Tasman Agency Producer
Benny Ko/Kenny Wong Account Supervisor
Anthony Fu Director
Chan Tin Lok Editor
Ken Chan/Click Music Ltd Sound Design/Arrangement
Sharon Hui/Ywing Yeung Account Manager
Ping Pong Ltd EditingCompany