LANGUAGE

TitleLANGUAGE
ClientIDEA CELLULAR
Product / ServiceMOBILE TELEPHONY
CategoryA14. Commercial Public Services
EntrantLOWE & PARTNERS SINGAPORE, SINGAPORE
Entrant Company:LOWE & PARTNERS SINGAPORE, SINGAPORE
Advertising Agency:LOWE & PARTNERS SINGAPORE, SINGAPORE
Production Company:CHROME PICTURES Mumbai, INDIA

Brief Explanation

India is a country with diverse culture, with every state having its own language and dialects. People behave in a clannish way by using language to divide each other. In fact, in everyday life people easily give in to favouritism and nepotism on basis of language. It's a national issue, a complex one which at times even is exploited by politicians. The campaign springs an idea to break through the language divide in an interesting way, making people realize their weakness of falling for language-favouritism. What an idea, Sirji (Ji - term used as a mark of respect) Now anyone can be a linguist and easily get through attracting favours, all you need is a friend who knows the language and helps you out in real time via hidden bluetooth!

Credits

Name Position
Team Lowe Asia Pacific Chief Creative Officer
Team Lowe Asia Pacific Executive Creative Director
Team Lowe Asia Pacific Creative Director
Team Lowe Asia Pacific Copywriter
Team Lowe Asia Pacific Art Director
Team Lowe Asia Pacific Agency Producer
Team Lowe Asia Pacific Account Supervisor
Team Lowe Asia Pacific Advertiser's Supervisor
Team Lowe Asia Pacific Account Manager
Team Lowe Asia Pacific Planner